Ngaba ukulungele ukungqina amashishini amancinci adelela izinto ezingathandekiyo kwaye anyukele phezulu? Fumana indlela intengiso yedijithali itshintsha ngayo umdlalo abayidingayo ukuze boyise ukhuphiswano kwaye bafezekise impumelelo ebalaseleyo.
Iinkampani ezincinci namhlanje zijongene nobunzima obuthile ekufikeleleni kwimarike ekujoliswe kuyo kunye nokukhuthaza uphuhliso. Kulapho ukuthengiswa kwedijithali kungena emfanekisweni njengesixhobo esinamandla esinokunika iifemu ezincinci ukomelela okukhulu kunye nomgangatho webala lokudlala kunye nabakhuphisana nabo abazinzileyo. Kule bhlog, siza kujonga indlela ukuthengiswa kwedijithali okuchaphazela ngayo abathengi, amashishini asebenzisa njani ukuthengiswa kwedijithali ngokufanelekileyo, kwaye kutheni ukuthengiswa kwedijithali kubalulekile kumashishini.
Ukuqonda iNtengiso yeDijithali kuShishino oluNcinci
Ukuthengisa ngedijithali kubhekiselele kwiindlela ezahlukeneyo kunye namaqonga anokuthi iinkampani zisebenzise ukuthengisa iimpahla okanye iinkonzo zabo kwi-Intanethi. Iinkampani ezincinci zinokuphuhlisa ubukho obuqinileyo kwi-intanethi, zichonge isiseko sabathengi abafanelekileyo, kwaye zenze amaphulo entengiso angabizi kakhulu ngokusebenzisa amaqonga ahlukeneyo e-intanethi kunye nezixhobo.
Iinjini zokukhangela ziyinxalenye enkulu yesicwangciso sokuthengisa kumashishini amancinci. Ukuze ufunde ngakumbi ngayo, funda enye ibhlog yethu ezinikeleyo ngesihloko:
Funda ngokugqithisileyo
Ukwakha uBukho oBuqinile kwi-Intanethi
Intengiso ye-Intanethi yamashishini amancinci iqala ngewebhusayithi. Amashishini amancinci kufuneka abe nobukho be-intanethi obukhazimlisiweyo obusebenza njengendawo ekugxilwe kuyo yonke imisebenzi yabo ye-intanethi ukuba bafuna ukuphumelela kwihlabathi ledijithali. Iwebhusayithi enomtsalane enoyilo olunobuhlobo be-SEO yonyusa ukuvezwa kwaye izoba kwiindwendwe eziphilayo. Ukusebenzisa iisayithi zemidiya yoluntu njenge-Facebook, Instagram, kunye ne-Twitter kwakhona kunika iinkampani ithuba lokusebenzisana nemarike ekujoliswe kuyo kunye nokwandisa ukuqatshelwa kwe-brand.
Ukujolisa kubaphulaphuli abaLungileyo
Amaxesha amaninzi amashishini amancinci akajongi ukuba ukuthengiswa kwedijithali kubachaphazela njani abathengi okanye abaphulaphuli ekujoliswe kubo. Nasiphi na isicwangciso sokuthengisa kufuneka sibe nokuqonda okucacileyo kwimarike ekujoliswe kuyo. Iifemu ezincinci zinokusebenzisa ulwahlulo lwabathengi, uphando lwentengiso, kunye nokuchongwa okufanelekileyo kwabathengi ngokuthengisa kwedijithali. Amashishini anokunxibelelana ngempumelelo nabaphulaphuli kwaye akhuthaze inguquko ngokwenza imiyalezo yokuthengisa.
IiNtengiso zeNtengiso eziSebenzayo
Amashishini amancinci anokuthatha ithuba leendlela ezahlukeneyo zentengiso ezifikelelekayo ezibonelelwa yintengiso yedijithali. Intengiso ye-Pay-per-click (PPC) yenza ukuba iinkampani zibonise iintengiso kwimarike ekujoliswe kuyo ngelixa zihlawuliswa kuphela xa umntu ecofa intengiso. Usebenzisa intengiso yemidiya yoluntu, unokufikelela kumanani abantu kunye nezinto anomdla kuzo. Amashishini anokukhulisa iinkokeli kwaye aqhubeke nabathengi ngezicwangciso zentengiso ye-imeyile. Ukubhloga kunye nokuthengiswa komxholo kuxhasa uphuhliso lobunkokeli bengcinga kwaye ekugqibeleni i-organic traffic.
Ukubhloga kunye nokuthengiswa komxholo kuxhasa uphuhliso lobunkokeli bengcinga kwaye ekugqibeleni i-organic traffic
ukuthengiswa komxholo
Umlinganiselo kunye nokuhlalutya iziphumo
Ukulandelwa kweziphumo kunye nokulinganisa zizibonelelo ezimbini zentengiso yedijithali. Iifemu ezincinci zinokuseka iinjongo ezithile zentengiso, zihlalutye uhlalutyo lwewebhusayithi, zibeke iliso kwiimethrikhi zemidiya yoluntu, uluhlu lwabasebenzisi bedatha yetelegram kwaye zisebenzise idatha ukukhokela ukwenziwa kwezigqibo. Esi sicwangciso-qhinga esiqhutywa yidatha senza ukuba kuphuculwe ngokuqhubekayo kunye nophuhliso lwamanyathelo okuthengisa.
Ukwakha uBudlelwane babathengi kunye nokunyaniseka
Iinkampani ezincinci zineenketho ezininzi zokunxibelelana nabathengi bazo kwaye zidale ubudlelwane obuhlala buhleli ngenxa yentengiso yedijithali. Amaqonga eendaba ezentlalo abonelela ngeendlela zoqhagamshelo oluthe ngqo, ingxelo yomxhasi, kunye nokunyuswa kophawu. Amashishini anokwenza unxibelelwano lube lolwakho, lukhulise ithemba, kwaye lukhuthaze ukuphinda ishishini ngokusebenzisa ukuthengisa nge-imeyile kunye nokuzenzekelayo. Ukukhuthazwa kobungqina babathengi kunye nophononongo lunegalelo ekuphuhlisweni kokuthembeka kunye nokwakhiwa kwentembeko kunye nabathengi abalindelekileyo.
Ukwandisa ukufikelela kwi-SEO yeNdawo
Ukuphuculwa kophando lwasekhaya kubalulekile kwiifemu ezincinci ezifuna ukubhenela kubathengi basekhaya. Ukwenza kunye nokwenza uluhlu lweGoogle kwiShishini lam, ukufumana uphononongo lwe-intanethi kunye neereyithingi, ukuthengisa umxholo osebenzayo notyalo-mali oluncinci lokuqala kunye nokuthatha inxaxheba kwizikhokelo zasekhaya kunye noluhlu zonke ziyimfuneko ukufezekisa oku. Iinkampani ezincinci zinokuphucula ukuvezwa kwazo kwaye zitsale abathengi kwindawo yabo ngokusebenzisa iindlela ze-SEO zasekhaya.
Sinebhlog epheleleyo malunga nendlela yokusebenzisa i-SEO ukuze uzuze kwaye unyuse umgangatho wewebhusayithi yakho:
Funda ngokugqithisileyo
Ukwamkela iNtengiso yeMobile
Iinkampani ezincinci kufuneka ziguqule iindlela zabo zokuthengisa ukuze zijolise ngokufanelekileyo kubathengi abaphathwayo ngenxa yokukhula kokuthandwa kwezixhobo eziphathwayo. Ukwenza oku, iwebhusayithi yakho idatha yasebrazil kufuneka iyilwe ngezixhobo eziphathwayo engqondweni. Kuya kufuneka usebenzise intengiso yeselula kunye nentengiso ye-app, ukuthengisa ngeSMS, izaziso zokutyhala, kunye nezicwangciso zokuthengisa ezisekwe kwindawo ukufikelela kubathengi ngelixa besendleleni.
Ukoyisa imingeni eqhelekileyo
Ngaphandle kweenzuzo ezininzi ezivezwa yintengiso yedijithali, iifemu ezincinci zinokuba nobunzima ngendlela yothintelo lohlahlo lwabiwo-mali, ulawulo lohlahlo lwabiwo-mali, ukuhambelana neendlela zangoku zentengiso yedijithali, kunye nokujongana nobumfihlo kunye nemiba yokhuseleko. Iinkampani ezincinci zinokuyoyisa le miqobo kwaye ziphumelele kwindawo yedijithali ngokufundiswa, ukufumana uncedo lweengcali, kunye nokuqhubeka nokufunda.