Content marketing doesn’t have to strain your budget. It is usually said to be expensive in terms of time and money – not to mention the fact that it is an investment that will pay you back many times over in the future. After all, you need a copywriter, graphic designer, photographer, content strategist, SEO professional and… We’ll stop you here. This is of course the ideal situation. It would mean, however, that smaller companies or freelancers simply could not afford to do content marketing.
Get into blogging
But we know they can – and that they do it brilliantly. You too can join t turkey whatsapp number data hem. We will be happy to convince you of this in the following lines and give you the courage to start.
Do you think a blog is a great idea, but are you struggling with content? What to write about? What do people want to read? We have a simple tip for you. Ask them . If you do not know what worries your target audience, what interests them and what they would like to read on your blog, it is best if you consult with them directly – for example on social networks or in discussion forums. People love it when you involve them. It will give them a sense of importance, and at the same time you are sure that you will not miss the topics.
Even starting a blog is not difficult, you can do it in a few minutes. You can start a blog on WordPress or on your own website . And how often to contribute to it? It depends on you. Such a compromise can be publication once a week. If you spend approximately three hours on one post, you will be investing 12 hours of time per month in your blog. Don’t be afraid to blog yourself, you understand the topic best and you know your audience. Our article on how to write a focus your online advertising on the user experience blog that readers and search engines will love can be a great guide .
Time required: 12 hours per month (+ setting up a blog)
Trust us – if you manage to start a blog and contribute to it with valuable posts, you can create, for example, an e-book without a professional graphic designer or copywriter. The content of the e-book can be made up of the most popular articles from your blog, to which you add something extra. The e-book should help your target uk data audience solve a burning problem or answer questions they are currently dealing with.
Offer free downloadable content to readers
Elaborate the topic in more detail than you have on the blog, so that the e-book is maximally beneficial for the reader . After reading it, the reader should feel confident that you are an expert on the subject and that they can turn to you when they need that service or product.
We have prepared an easy guide to creating an e-book together with templates in this article . In it, you will read, among other things, how long the e-book should be, what must not be missing in it and how to write it so that the reader does not fall asleep with it. For example, use Canva to create a cover – a minimalistic cover is sometimes the best.
Of course, you don’t have to stay only with the e-book. There are also case studies, white papers, samples of requested documents, etc.