In turn, SEO will be predictive since the users’ search engine will be able to anticipate what they are looking for , offering that future information before they know they are going to need it.
A who knows this need for information and can solve it , focus your Inbound Marketing strategy on answering your users’ concerns and anticipating what they are looking for.
By focusing your Attraction Marketing strategy in this way, you will see phone number library how your visibility in search engines increases and you will be able to make your investments in web positioning profitable . Remember that social media will be your allies to amplify the promotion and viralization of your quality content .
Increase your conversions with Email Marketing
Email Marketing will continue to be the tool with the best Return on Investment of all Online Marketing actions. Analyze the behavior of your Subscribers and work in detail on the personalization of the content of each Email. Adapting the messages for each target will be the key to the success of your online actions.
Go for micro-segmented experiences and you will increase the CTR and conversion rate of your email . If you use the knowledge you have about your subscribers, you can double the effectiveness of each piece .
On the other hand, Marketing Automation will be a big trend for 2015. If you opt for it, you will be able to automate and systematize work flows , provide data and results for your Marketing team to analyze carefully and restructure their future actions.
If you use Email Marketing Automation, you can send campaigns based on behavioral criteria, time periods, or special dates. One of the new features that Doppler will offer you in 2015 is that you can schedule a dialogue with your subscribers and convert them into real clients through pieces designed and sent according to the stated objective. Stay alert and you’ll find out!
By automating your emails, you will not only avoid manual tasks and be more efficient in terms of time and resources, but you will also be able to take advantage of systematized information to personalize your communications . Depending on the behavior of your potential customers, you will be able to perform classification actions and each interaction with the email , planning and sending campaigns for each person at the right time.
On the other hand, 2015 will be a good
A year for you to make progress on your Responsive HTML Email Campaigns . Try to design your pieces to meet the visualization needs of different devices and screens . Remember that with Doppler you can now upload the design of your Responsive HTML Campaign in a very simple way!
To achieve a multiplatform Email adaptable to different behaviors uk data and the width of the screen on which your Email is displayed, you can download our free HTML Email Responsive Guide . You will learn how to create 100% responsive Campaigns in a simple and clear way!
Continue betting on Content Marketing
In 2015, content distribution will take on a lot of importance, m blogs are no longer read they are criticized ainly focused on creativity . If you allocate part of your marketing budget to developing content , you will be able to feed your social networks with relevant publications for your users , who frequent these channels and will surely look for your brand on them.
In turn, a content strategy focused on publishing blog articles will allow you to generate more leads and address topics related to your industry. Try to use language adapted to the target audience you are addressing and add value with originality and quality .
As a tip, focus on audiovisual content and you will see how your sales can increase by generating even more conversions. The key will be in dynamic, visual, aesthetic and animated productions that involve users and immerse them in a world of sensations.
Remember that the more low-quality content you have, the more likely your readers will feel overwhelmed and bored, so the battle for rich content will continue to be the order of the day.