Email marketing is one of the most effective ways to reach your customers and grow your small business. It allows you to connect with your audience on a personal level, build relationships, and promote your products or services. Inexpensive yet effective email marketing tools can help a small business grow quickly.
The big problem for small businesses is that not using the right tools will not only make it harder to convert their marketing efforts into sales, but it could also derail their efforts entirely.
But with so many email marketing tools on the market, it can be difficult to know which one is right for you. That’s why we’ve put together this list of the 10 best email marketing tools for small businesses in 2024.
These tools offer a variety of features, from simple email creation, sending, and growth to more advanced marketing automation and analytics. So whether you’re just getting started with email marketing or looking for a more powerful tool, there’s something for everyone on this list.
1. Poptin: Great for growing email lists
Most of the other options on the list are full email marketing suites. Poptin is a great fit to complement the email marketing efforts that most businesses are doing.
How? Poptin is a popup generator that allows you to create beautiful popups that can be added anywhere on your website. These can be used to display enticing offers that will attract your website visitors and convert them into email subscribers.
Adding a few of these pop-ups to your company website can be the best way to get people to sign up for your email list.
The software has numerous good-looking templates that are easy to edit to create different types of popups, including email popups, slide-in popups, scrolling popups, lightbox popups, gamified popups, spin the wheel popups , and exit intent popups.
You can also set triggers and change the different movements, appearance and timing of the popup according to your preferences.
Additionally, you can connect your popups to your favorite email marketing automation platform and send an email to a new subscriber every time they interact with your popup.
There is a free version of the software available, but it only allows 1000 visitors to see the popup on your website. Pricing for the basic plan starts at $25 on a monthly plan. This is a great add-on to the broader email marketing tools a business may already be using.
2. Google Forms: Creating Surveys for Email Subscribers
This is one of the best tools to run surveys with. It is a Google Suite hosted app, so companies that already do a lot of work on Google Workspace will be familiar with how Forms works. While Google doesn’t offer a lot of creative elements to italy email list add to these surveys, many companies use them.
This means that site visitors will not look at surveys on these templates and feel like they are being scammed. It is also one of the cheapest email marketing tools out there.
There is a fairly extensive free version and a paid version that costs $6 per month, granting the company additional access to other Google Suite apps.
3. Constant contact – Email marketing campaigns
Constant Contact is one of the large-scale email marketing platforms on the market. It offers users the ability to run surveys and different types of tests with emails within their user base. If there’s one thing it might be lacking, it might be the creative elements.
While there are many constant contact alternatives on the market, however, there are two main reasons why it is becoming increasingly popular. It has become a platform that always tries to provide training to its users. It also has one of the best customer support departments on the market. Businesses can get a marketing CRM, drag-and-drop builder for only about $12 per month on the cheapest plan.
It might be a good idea to stick with apps like Photoshop or Canva for some creative elements since the platform doesn’t have many interesting templates. At that price point and with a great customer support team, it’s definitely one of the bigger platforms worth checking out.
4. Amazon SES (Simple Email Service)
This is one of those email marketing tools that will be a must for businesses that get a lot of sales on Amazon. It is a pay-per-use service that charges based on the volume of emails sent.
In essence, it is the service that will facilitate sending emails to customers when they purchase a product on the Amazon platform. In this way, it can make it easier for customers to track these products.
The downside is that it wouldn’t make many people have problems with much sense. For a company that doesn’t sell much on Amazon to implement it. It’s also not a completely free service, as some might have guessed. The free service lasts for the first year of use and allows customers to receive up to 3,000 free message charges each month after they start using SES.
The paid pricing model charged by the platform will depend on the number of emails the business receives through the platform.
Regardless, it can be a great option for businesses operating on AWS platforms.
5. SendPulse: Email Creation and Automation
SendPulse is a multi-channel marketing automation platform that offers a variety of tools. These tools help businesses of all sizes grow their audience and sales.
It is a popular choice for small businesses loan data because it is affordable and easy to use. SendPulse also offers a variety of features essential for growing a business, such as email automation and segmentation.
It is easy to create and send email campaigns, import, manage and segment. Email lists, and create automated workflows with this platform. The free plan allows up to 15,000 emails per month.