The ideal furniture for us is the one that is made for decades to come, connecting us with our children and their children. In design, we do not focus on fleeting trends, because they will pass, but this furniture will remain.
We combin all of this in the new name:
Lub is about connections in general, and about the connection between generations, and about traditions, and about craft, and even about locality. Maria Filippova, co-founder of Lub studio Has the promotion strategy chang along with the rebranding?
Now it’s not just one social network, but also active work offline:
exhibitions, participation in competitions, plans for residency in showrooms. If we talk about online, then we, like most brands, actively use reels (and they bring results), we run a telegram channel and a page on VK. And what about VK? this social network. Maria : There are the worst indicators there: not a single order from there in eight months.
And in “that very” social network
The audience has noticeably decreas, but the “hottest” ones remain; plus designers are actively coming from there. There is a feeling that soon “cough-cough-gram” will be reborn into some professional community, like Behance. But for us it is even good. Tell us about the mistakes and screw-ups over these five years.
What new things have you learn about wood or
Perhaps, about people? Maria : We’ll probably be able to write a book about fuckups one day. There were a lot of them, both big and small. And fuckup number one is hiring low-skill employees. We liv for a long time under the illusion that it was better to train our own staff, until we calculat how much their training and their mistakes cost. It takes about two years to train a “zero” employee to become a passable master.