Ngaba ungumnini wamashishini amancinci onethemba lokungena kwimarike yendawo? Ukuthengisa kwendawo kuphuhliswe kwixesha langoku ledijithali, kwaye iinkampani ngoku zifikelela kwiintlobo ngeentlobo zezibonelelo kunye nezicwangciso zokufikelela kuluntu ekujoliswe kulo. Le bhlog iya kuxoxa ngezicwangciso zokuNxibisa uKhuphiswano lwakho ezizanyiweyo neziyinyani eziya kukunceda ukuba ulawule imarike yakho yasekhaya kwi-intanethi kwaye wophule abo ukhuphisana nabo. Zilungiselele ukonyusa iinzame zakho zentengiso yasekhaya ngeendlela ezinje nge-influencer marketing, ukuqinisekiswa kwewebhusayithi, kunye ne-SEO yasekhaya.
Ukuqonda abaphulaphuli ekuJoliswe kubo kwiNtengiso
Okokuqala, yintoni intengiso yedijithali yendawo? Kukusetyenziswa kwezicwangciso ze-intanethi kunye namaqhinga okukhuthaza iimveliso okanye iinkonzo kubaphulaphuli ekujoliswe kubo kwindawo ethile.
Ukuqonda i-demographic yendawo ekujoliswe kuyo kubalulekile ngaphambi kokuphumeza naziphi na izicwangciso zentengiso. Qhuba uphononongo olubanzi ukuze ufunde ngeempawu zabo, ukuthanda kunye neengxaki zabo. Ukufunda ngakumbi malunga nemikhwa ye-intanethi yabaphulaphuli bakho, sebenzisa izixhobo zohlalutyo lwe-intanethi kunye noluhlu lwemibuzo.
Ukufikelela ngempumelelo kubaphulaphuli ojolise kubo, ukwahlulahlula kubalulekile. Lungiselela abaphulaphuli bakho babe ngamaqela ahlukeneyo ngokuxhomekeke kwiimfuno kunye neempawu zabo. Ngokwenza oku, unokwenza amava omntu abhenela kumacandelo ahlukeneyo ngelixa uhlengahlengisa imiyalezo yakho yentengiso.
Ukwakha uBukho obomeleleyo kwi-Intanethi
Intengiso yeDijithali yamashishini asekhaya ifuna ubukho obuqinileyo kwi-intanethi. Indawo yokubonisa kwi-intanethi yenkampani yakho yiwebhusayithi yakho. Yenze ibe ngumsebenzisi kunye ne-injini yokukhangela ilungele. Kuba izixhobo eziphathwayo zisetyenziselwa uninzi lophendlo lwasekhaya, kufuneka uqale ngokuqinisekisa ukuba iwebhusayithi yakho iyaphendula. Yandisa ukucaca kokukhangela kunye nexesha lokulayisha.
Ukufumana ukubonakala ngakumbi kwiziphumo zenjini yokukhangela, sebenzisa imali kwi-SEO yendawo. Bandakanya amagama angundoqo afanelekileyo kwizihloko, iithegi zemeta, kunye nombhalo wewebhusayithi yakho. Ngokunikezela ngolwazi oluchanekileyo kunye nolwangoku malunga nenkampani yakho, njengendawo okuyo, whatsapp data, inombolo yefowuni, kunye neeyure zeshishini, ungayandisa iprofayile yakho yeShishini likaGoogle. Khuthaza abathengi ukuba bathumele iimvavanyo kuba iireyithingi ezilungileyo zinokunceda ishishini lakho libekwe phezulu kwiziphumo zophando lwasekhaya.
Ukusebenzisa iMidiya yeNtlalo
Imidiya yoluntu sisixhobo esisebenzayo sokuzibandakanya nabaphulaphuli bakho basekhaya kunye nokusasaza ukuqondwa kophawu. Kubaluleke kakhulu kumashishini amancinci ajonge ukungena kwintengiso yedijithali yasekhaya. Yenza ubukho obuhlala bukhona kumajelo eendaba ezentlalo asetyenziswa kakhulu ngabantu ojolise kubo. Yabelana ngolwazi nabaphulaphuli bakho obakhuthazayo, obazisayo okanye obahlekisayo. Ukwandisa abaphulaphuli bakho basekhaya, sebenzisa ii-hashtag zengingqi.
Ukwandisa abaphulaphuli bakho basekhaya, sebenzisa ii-hashtag zengingqi
Ukuphendula ngokukhawuleza kuphononongo, ii-imeyile kunye nezimvo kuya kukunceda uqhagamshelane nabaphulaphuli bakho. Ukwandisa intsebenziswano kunye nokubulela abathengi bakho abazinikeleyo, indlela yokuseta umphathi weshishini kwaye kutheni luluvo olulungileyo lokuyisebenzisa qhuba ukhuphiswano lwemidiya yoluntu okanye iipromos. Yandisa ukufikelela kwakho ngokusebenza nabaphembeleli bengingqi abanabalandeli abathembekileyo basekuhlaleni.
Ukubeka iSicwangciso sakho soMxholo walapha
Ngokwentengiso yasekhaya, imathiriyeli yegeneric ayisayi kunqunyulwa. Ngokuguqula imiyalezo yakho ukuze uthethe nabaphulaphuli bakho basekhaya, unokwenza isicwangciso sakho somxholo. Bandakanya izinxulumanisi zengingqi, iziganeko, okanye amasiko abalulekileyo kubumelwane bakho. Ukukhuthaza ukunyaniseka nokuthembana, gxininisa ukufezekiswa kommelwane okanye uthethathethwano noluntu.
Seka indawo yebhlog kwiwebhusayithi yakho apho unokwabelana ngeengcebiso zengingqi, ulwazi lweshishini, kunye nedatha idatha yasebrazil eyinzuzo eya kufunyanwa ngabaphulaphuli bakho bengingqi. Ukudala imvakalelo yoluntu, yabelana ngolu lwazi kwimidiya yoluntu kwaye unxibelelane nabalandeli bakho.
Ukukunceda ukuseta iwebhusayithi eyiyo, sinebhlog epheleleyo ezinikele kuyo. Ikuxelela ukuba kutheni uyilo lweWebhusayithi yakho lunokwenza okanye lwaphule ishishini lakho .
Funda ngokugqithisileyo
IiNtengiso zeNtengiso kwi-Intanethi
Ukuthengisa kwi-Intanethi sisixhobo esinamandla sokufikelela kubathengi basekhaya kunye nokuvelisa izikhokelo. Sebenzisa i-geo-targeting features ezibonelelwa ngamaqonga entengiso ukuqinisekisa ukuba abahlali abafanelekileyo basekhaya babona iintengiso zakho. Gqiba ngohlahlo lwabiwo-mali kunye neeplatifti zentengiso ezisebenza kakuhle kwiinjongo zakho kunye nemarike ekujoliswe kuyo.
Ukubhengeza iimpahla okanye iinkonzo zakho, cinga ngokusebenzisa izibhengezo zentengiso, iintengiso zemidiya yoluntu, kunye nokuhlawula-ngokuchofoza (PPC) ukuthengisa. Yiza neembono ezintsha zentengiso yedijithali kwaye wenze ikopi yentengiso enomtsalane ebonisa iinkonzo zakho kunye nezindululo zokuthengisa ezizodwa. Ukwandisa iintengiso zakho ngezona ziphumo zingcono, vavanya iintlobo ezininzi zentengiso kwaye ujonge ukusebenza kwazo.
Ukwazi ngakumbi malunga nokuthengiswa kwedijithali, funda iblogi yethu malunga nendlela ukuthengisa ngedijithali kuxabisa ngayo amashishini amancinci.