Internal search helps you find out what visitors are really looking for on your website . Thanks to the deployment of Google Analytics, you can easily get a picture of what kind of traffic your content attracts, and you can then better tailor your content creation to the needs of real visitors.
It could be said that what you write on your website may not be in line with your visitors’ idea of ideal content. However, your goal should be to write the kind of texts that your visitors are looking for, and to have such navigation created that will be able to guide visitors around the entire site. And not only for these two goals, you can use internal search.
What is internal search or site search under a magnifying glass
To successfully activate the service, you must have the Google Analytics measurement code added to the website and then their correct settings in the administration. In today’s article, you will learn what internal search is and how to use it to search for interesting keywords. In general, I will also discuss how to get it up and running on the web. It’s not vietnam whatsapp number data complicated, so let’s take a look.
The internal search engine, or site search (in GA), is a small, well-known search field . We can find it on almost every website on the Internet, and it has its justification. Many people simply do not want to click through the complex structure of the page to find the desired information. And that’s why it often happens that they ente is it easy to get these links? r a key phrase directly into the search field and quickly find out whether the desired information is available on a specific website.
Its use is appropriate on any site, but you may encounter the opinion that it is not worth it on a small site. I don’t think so, and I understand the deployment of site search for content websites or sma uk data ller microsites as a competitive advantage . However, its use is a matter of course for e-shops and websites with a complex and extensive structure. Thanks to the data you can get from it, you can subsequently raise the quality level of the website.
Questions you should ask yourself about an internal search
What percentage of all visits will your internal search engine use?
What types of queries are aggregated in the internal search engine? Are they questions about a category or a specific product detail? Or are these informative types of questions?
How different are the visitors who use internal search? Are they higher quality or lower quality visits in terms of conversions?