For example: When there is active audience attraction, increase the volume of publications for attraction, activation and retention; In the off-season, when sales are falling, it is worth increasing the share of selling content through different content formats; At the peak of the season, do not hesitate to sell more and work less on engagement. Telegram Ads Ultimate Guide Content production A content plan is created for a week, month or quarter — the longer and more complex it is to create content units, the more long-term the planning should be.
We use quarterly planning
\Complex-to-produce categories like video content require telegram marketing a long cycle so that the content creation itself is profitable. Because the cost is calculated based on filming days. On the other hand, it takes time to evaluate the effectiveness of a category. The first releases may fly in a little worse than later ones. Quarterly planning places a lot of responsibility on the agency, but this is the only way to implement more complex content.
The main Telegram formats
are mailing list, chat bot and channel. Types of a long time and thought content by AARRR funnel Telegram Ads Types of content Types of content by AARRR funnel When working on content, quality and the ability to engage the audience from the first lines are important. Telegram is about unique experience, expertise, and personalization. Each post there is like a letter to a friend. If the title and lead paragraph do not arouse interest in the target audience, then there is no point in opening the channel at all.
In addition to standard posts
Telegram has voice and video messages, as well as chats. These brazil data tools work to engage the audience, allowing you to build closer and more personal interaction with them. In fact, audio and video messages are an analogue of stories. In them, you can share news, show production, film product reviews, and so on. And special bots allow you to send pre-recorded videos, which is ideal for business promotion. Voice and video chats are a more sophisticated tool, similar to live broadcasts on social networks.