How to use actions in a chatbot Chatbots are mailing systems with action blocks. They allow you to send publications based on triggers: when a user takes action or inaction, on a certain day of the week, when a certain number of points is reached, and so on. Chatbots are usually used to create complex chains based on user actions, gamification, and answering questions. Telegram Ads Chatbot Mechanics of using a chatbot for business Here are some examples of how chatbots can be used: Tourist club — the bot selects tours based on interests, answers questions, shows reviews, introduces instructors, announces new destinations, offers discounts.
Law firm — the bot
collects data to check a trademark: asks take telegram advertising service questions and passes the information to the manager to check the name in the registers. Network of electronics and home appliance stores — the bot helps register in the loyalty program, tells how to save on purchases, sends information about discounts and promotions of the chain, reminds about sweepstakes. Make a media plan and set KPIs A media plan is needed to calculate the effectiveness of promotion.
It is based on expected
indicators for key metrics, which are taken from he was the first to openly relevant experience or from thematic cases and research. Media planning takes into account the effectiveness of: a communication strategy that brings coverage, increases recognition and generates demand; a performance strategy that satisfies demand and motivates to achieve the target action. Telegram Ads Key metrics Key metrics of the tools The specifics of user behavior are often such that purchases are not made directly from touch.
The user will search for reviews
on the Internet, on review sites, and compare prices to see brazil data where it is cheaper. There may also be a need to buy the product immediately, rather than wait for delivery. Accordingly, tracking all sales directly, as is done in performance promotion, is quite difficult and does not always work. Develop promotion tactics on Telegram Tactics are a table with a plan and deadlines for completing work in accordance with the promotion strategy.