Pro Derevo, and some even read our interview with this Voronezh project, which in that distant 2019 was just gaining stable momentum. Now its founders, Maria and Nikolai Filippov, have much more reasons to be proud: their tables no longer cost 25 thousand.
Five times more, serial production has been launch
Their main treasure is a collection of instructive fuck-ups, thanks to which the masters became faster, higher and stronger. With Maria and Nikolai, we discuss not only failures, but also many other topics – from large-scale rebranding to working with Kudykina Gora.
Masha Kokourova Masters Text:
Masha Kokourova in 2019, and the world was, without exaggeration, different then. Let’s briefly describe what has chang for you in almost five years? Maria: Five years ago we work only for Voronezh, and now we make furniture for zalo database the whole country and even sent stools abroad – to Belarus.
We start working often with designers
Large private customers, chang the name. Nikolay took a course in design with Petr Safiullin , and this year we participat in the Artdom 2024 exhibition for the first time. We also mov twice because there was not enough space, launch our serial simply do the following calculation models, chang the approach to hiring – now we take only experienc craftsmen: training our own takes a very long time and is very expensive. Now let’s talk about everything in more detail: why did you change the name?
We ourselves have chang a lot over
The nine years of work, because before we were a small workshop without an idea, where we made everything: we just lik to make wooden pieces. Now we create furniture only from solid wood and according to our own design, specialize in traditional craft and develop it. We have been rebranding for the last couple of years and looking for our own identity. – And how can it be describ now? Maria : We love working with solid hardwood: choosing tg data the best boards, making joinery, applying oil by hand.