If the CPL is too high, you need to evaluate whether the campaigns are optimized and whether it is possible to make some adjustments to attract quality leads for a lower price.
To calculate the CPL,:
CPL = Total investment in the campaign / number of leads acquired.
7. CPC (cost per click)
At the beginning of the article, we talked about the importance of measuring your company’s click-through rate, to understand the quality and potential of your ads.
Now, it’s time to understand how much
Each of those clicks actually cost your business.
To do this analysis, calculate:
CPC = campaign cost / number of clicks.
8. CPA
CPA (cost per acquisition) goes a little further than CPC. In it, we analyze how much each acquisition cost the company. In other words, how much each new sale cost your business.
This metric is important usa email list to understand the company’s real profit with each new customer, if we compare this value with the average ticket.
This metric can help predict for example, how many sales to expect within each digital marketing campaign carried out, if we analyze conversion histories.
9. ROI
ROI is, without a doubt, one of the most important metrics for companies, regardless of whether they are small, medium or large.
In your marketing plan
You certainly point out which actions will be carried out and an average budget for each of them.
ROI stands for “return on investment” and is a metric that will show whether all the efforts made by your company, in below are some additional common the most diverse areas, are bringing the expected return.
To calculate ROI, simply follow the formula:
ROI = Revenue adb directory obtained – amount invested / amount invested.
10. CAC
CAC, customer acquisition cost, will help you understand how much each buyer cost your business.