We evaluate efficiency by the number of sales, saves and subscriptions to the account. What tools do you use in VK? They say that it is a very capricious and ineffective platform for business. What is your “output” from it? Yana: We use target advertising: we have a specialist who deals with promotion.
If we talk about results
To achieve good results, a lot of investment and effort is ne. But the most important thing is to find a knowlgeable specialist in targeting, and we manag to do this. Now advertising brings us target subscribers and orders for sewing clothes. Let’s look at the numbers: what are your expenses on VK, the target, and what is the result?
The work of a targetologist per month is 30 thousand
Rubles, the advertising budget is about 30-35 thousand. In March, we had 84 leads, 150 new target subscribers, and the average cost of an application for all advertising campaigns was 403 rubles. You write in the same VK that large holdings like band database Gazprom Neft trust you with merch. How did you manage to start cooperating with them?
In fact, as we have already said
word of mouth plays a big role, but no one has cancell advertising and social mia management. They order merch, went to the forum, others look, gasp and groan at the beauty and quality, found us on VK, got acquaint with our cases and decid to ps represent what we call order for themselves. We also participate in collaborations with friends who do native advertising for us at their events this way even more people get to know us and come to have our clothes made.
Yana Kortukova, co-founder of Pictures
Which collaboration was the most effective in terms of feelings and numbers? I saw stories with the Tyumen market “Mikhailovsky” and the creative studio ” Ok, Kruzhok “. Kristina: It is difficult to single out one, as the concepts, goals, and products are different. In addition, we have only just start collaborating with other companies, so for now each tg data collaboration is unique for us.