The 4 the essential pillars for companies’ strategies when it comes to achieving their objectives within the market in which they operate.
Once the 4 Ps are in balance, they tend to be able to influence the public, through attraction marketing , in their purchases, generating loyal and satisfi customers.
These concepts were creat in 1949 by Neil Borden and improv by Jerome McCarthy. Later, the terms were propagat by the author Philip Kotler, one of the main people responsible for its success around the world.
In this text, our goal is for you
To learn about the marketing mix and how to apply it in your establishment. Therefore, below we will explain the concepts of the 4 Ps and their applications in e-commerce .
1. Product
This P represents everything greece email list you offer to your audience, that is, the products available within your e-commerce. The objective of this offer is for the company to be able to satisfy a ne or desire of the consumers that are part of its segment.
In the case of e-commerce, it is essential that the company knows all the information about its products , since these specifications ne to be available to users. It is also common for many companies to use the “Long Tail” strategy in online commerce, which means focusing on a specific item as the flagship, keeping other items so that they also serve different customers — intermiate, seasonal or temporary.
2. Price
In theory, marketing is an exchange
in which its success depends how to find broken internal links on a page on the exchange of benefits between the consumer and the company. Defining the price of your service or product is not relatively easy, since it involves analyzing costs, logistics and profit margins. However, this decision must be made accurately.
One of the best ways afb directory to determine the price is to conduct market research, comparing prices from other e-commerce sites and physical stores.