Email marketing is the process of delivering engaging, timely and relevant marketing messages about your products and services to a specific group of recipients via email.”
Although there are thousands of different definitions of Email Marketing, Sol Romeo prefers to consider it this way, since it encompasses all the important things to take into account.
Your online efforts must be focused on delivering these messages in an effective manner, so that they reach the right people, so that the piece is attractive, interests the Subscriber and generates clicks, so that the . Email is not in advertising database opportune and that it is not the same d . A elivery for everyone but rather communication . A s based on the segmentation of the target audien ce .If we asked you to honestly answer whether you have clear objectives , what would you say? Well, according to the answers to the Doppler Academy survey, the truth is that 60% have defined them but the remaining 40% do not. One mania that we tend to
A have is to create and launch actions without
To define these objectives , three fundamental questions will serve as triggers :
What are you looking to achieve with the Campaign? Determine whether you want to increase sales, position your brand or retain existing customers, for example.
Who is your target audience? It is essential that you define your target uk data hat is, who you are going to send your Campaign to.
How long do you plan to achieve your goal? Determine whether you intend to achieve it with just one Campaign or with a set of mailings to schedule your communication accordingly.
Types of Campaigns adaptable to your needs
In Email Marketing there are various types of Campaigns t how to differentiate yourself in the blogosphere so you hat you can develop and strongly associate with the objective you want to achieve. Each one has its own elements that help it to be recognized as such. Use them to your advantage! Know these characteristics and you will be able to target them to meet your specific needs.