Exit-intent pop-ups are specialized pop-up advertisements, messages, or input forms that appear only when a lead or site visitor is expected to leave a page.
For example, if a customer visits your ecommerce store and then navigates to click away from your store, an exit intent popup might appear just before they hit the “X.”
Exit intent pop-ups work through tracking technology. Specifically, cookies, bots, and other technologies track the behavior of site visitors to predict when they might leave a page. This exit intent pop-up technology primarily examines the movement of a user’s mouse cursors on web pages.
So, an exit intent popup is triggered when a user’s mouse cursor leaves the “active” area of a browser (i.e., the center of the screen). The “active” area contrasts with the “static” area, which includes the toolbar, address bar, etc.
When a visitor uses a mobile device to visit a web page, other tracking technologies can be used to predict their imminent departure. However, many mobile sites rely on other forms of user retention or conversion strategies, such as automatic pop-ups that appear after a visitor stays on a page for a certain number of seconds.
Exit Intent Popup Types
There are many different types of exit intent popups that you can leverage to succeed.
Some of the more common variations of these pop-ups include:
- Cart abandonment popups. As the name suggests, these come into play when tracking technology predicts that a shopper is about to abandon their online cart. Most cart abandonment popups try to build customer loyalty or trick visitors into completing a purchase by offering coupon codes , discounts, etc.
- Lead Generation Forms. These exit intent popups are used to capture additional email or newsletter subscribers. They display a quick lead generation form with the option to enter an email address just as a person leaves your site.
- Holiday or special sale pop-ups. These are used only in the days leading up to a major sale or holiday shopping event, such as the week before Black Friday .
Exit intent popups can be extremely beneficial for your business. They can offer benefits such as:
6 Ways to Increase Conversion from Exit Intent Popups
But while exit intent popups can be useful, you need to use them correctly to maximize their effectiveness.
Simply putting a few exit-intent popups on your online store won’t do much for your brand.
If you misuse exit intent popups, you could be driving people away from your business, irritating your customers, and making them less likely to return.
In the worst case, someone might see your popup and click on it before seeing the offer or input form you’ve prepared.
To avoid this, delay the exit button by a second or two. Make sure not to delay any longer, as this may annoy visitors and lead to them kuwait email list blacklisting your website.
This delay is often enough to prompt a site visitor to register your message and consider your coupon or special offer more thoroughly.
In the best case scenario, this basic solution can improve your conversion rate by 20% to 30%. It is essential if you want to use exit intent popups to reduce cart abandonment ; a few extra seconds of the popup on a user’s screen is usually enough to make them reconsider.
Offer a waiver
Next, you should include the option for a user or visitor to opt out of the popup or offer whenever you use a popup ad. Why? Because giving your customers the option to say “no” to a special offer or subscription plan makes them more likely to choose “yes.”
Your conversions could improve by 30% to 40% by adding an opt-out option. If you don’t give customers a choice, they may simply click away from your site, making your exit intent popup efforts futile.
Some consumers may also feel bullied or pressured into opting for special offers or coupons if they don’t design their pop-ups properly.
Therefore, always make it simple and straightforward for customers to opt out of offers, input forms, and special deals whenever you use exit intent popups.
Create fast loading popups
People have a much slower attention span than they used to, so exit intent popups need to load quickly and easily.
Remember, these pop-ups only have a few brief moments to capture the attention of their viewers.
It’s also a good idea to optimize a long time and thought your fast-loading exit intent popups for mobile users, especially since half of all website traffic comes from mobile users these days.
Use targeted advertising/messaging
You can and should take advantage of targeted advertising and messages in your pop-ups.
Don’t send the same pop-ups to every site visitor or customer. Instead, use your CRM software and all the other data you collect to send:
- Specific pop-ups for new visitors vs. returning visitors
- Special offers for long-time customers
- Offers to consumers with offers loan data or products selected or adapted to their needs and purchasing habits.
- Email signup popups to people who are not on your email list, etc.
Personalized, targeted messaging is the future of all small business digital marketing , so lean into it for better results across the board.