I have come across a situation very often, recently, that is common to many e-commerce sites , partly through direct experience, partly through coming into contact with start-ups and companies that are launching themselves into the golden (?) world of electronic commerce. I am referring to a status that is more or less this: – e-commerce less than 2/3 years old – production and/or marketing of generally high quality products (sometimes artisanal, usually Made in Italy) – less than 50 annual sales from e-commerce – certainly higher turnover through marketplace or traditional retail – products entered into marketplaces and traditional
Stores thanks to a “door-to-door” activity Why
How come, despite the investments, even huge ones, in SEO, pay per click, social media marketing, sales on your virtual store do not take off? The reasons I have encountered are numerous and coexist: they range from the total lack of brand awareness, of trust that is non-existent in the user who arrives for the first time in the unknown shop, but also of poor user experience , of not always excellent photographic quality, of payment systems that are not so varied , of inadequate hosting, of poor mobile versions , of absent product positioning . Then there are statistics that limit the number of online buyers a bit, given that well over 90% of global purchases are made almost everywhere through traditional, physical stores, despite the constant percentage.
Growth of the online market, year after year
But this cannot be an excuse, because there are people who have managed to open a successful e-commerce in Italy. Among the many things to know, here are 4 key points to have a better chance of success in the delicate world of online stores. What to do? / What to avoid when opening an online store To avoid spending too much denmark email list budget unnecessarily, preserving resources, and to better understand the potential of your products and the target market, in my opinion it makes sense to act this way from the beginning. 1 Test Phase – Marketplace It makes sense to avoid opening your own e-shop right away and do some experiments, perhaps choosing pre-existing platforms that give you the possibility of selling your products, uploading images and choosing prices and other details. Or even better.
Manage to enter already established online shops:
You will exploit their brand and the user traffic they already generate. It is an efficient way to test products and the market , to make yourself known, saving money that can be used, for example, to improve the photographic quality of the products. Alternatively, open your super simple store on pre-built e-commerce platforms (all easy but with customization limits) such as: E-bay, Subito.it, Vivastreet.
it and Amazon – the big bazaars that we all know; can be a first test bed. – Versatile and interesting solution: sell on Blomming and, with a simple copy-paste of a portion of code, you can “transport” the e-commerce module to your website or blog but also to your Facebook page . Depop – – Mobile commerce platform to follow: if you have fashion or “used” products, this is your place. If instead you have an “artisanal” production, very close to a hobby, just try one of the many platforms (very simple to use) such as etc. 2
Building a brand It is not easy or obvious
But if you have the patience to make yourself known on generalist e-commerce platforms, taking advantage of the guarantees, notoriety and trust that these platforms already offer to users, it is possible – over time – to make space in the minds of consumers and have results even on your own platform. Obviously all this is not enough: – you need an active presence on.
Social Media as well as a budget for Social Media 5 sales navigator chrome extensions to build in your sector of interest (so-called “digital PR”); – in my opinion, it makes sense to make a plan to try to enter traditional retail as well , therefore physical stores that can give you a hand in making both sales and helping to make you known: it should not be forgotten, in fact, that physical and virtual stores are two sides of the same coin and that the customer makes multi-channel purchases , moving from the physical store to the internet to try products, compare prices and finally buy where it is most convenient for him.
Bottom line: Your e-commerce store sales will
Only increase when your name starts to be a brand in the minds of a good number of online consumers. 3 Choose the market Trying japan data to open new markets , emerging sectors… is risky to say the least . “Educating the market” to new objects/services is decidedly difficult. If you don’t trust me, at least trust Mar, experts and shopkeepers (online and offline), through all the pervasiveness that you will be able to have in the commercial sector of your interest. In conclusion… Ultimately, it also takes a lot of patience, time, observation skills and measurement of results, in addition of course to the creation/marketing of products that have real value and a clear positioning in the mind of the consumer.