Over time, this concept has developed into the 7Ps, especially for the service industry. Marketing Mix 4P Let’s start with the 4Ps which You want to are the core of the marketing mix : Product (Product) The product is the core of the marketing mix .hat the product you offer is high quality and meets consumer needs. Innovation in product development is also essential to keeping your business relevant in a changing market. Price (Price) Pricing should take into account production costs, competitor prices, and consumer purchasing power. Strategies such as discounts and bundling are often used to attract more customers.
Make sure the price you
Set also reflects the value of the netherlands telegram data product itself. Place (Place) Place includes distribution channels and business locations that make it easy for consumers to access your products. Effective distribution ensures that products reach consumers quickly and efficiently. Promotion Promotion includes various ways to introduce products, such as advertising, sales promotions, and social media. Choosing the right promotional media will increase brand awareness and maximize sales. Marketing Mix Marketing Mix 7P After knowing the review of the 4p marketing mix , there is also something called the 7p marketing mix , namely the 4 elements above plus the following 3 elements: People Human resources play an important role in marketing.
Good service from the
Company’s staff will create a positive experience for customers and build their loyalty. Process (Process) An efficient business process, from ordering to delivery, will provide a satisfying experience for consumers. A smooth process ensures that every customer interaction goes smoothly. Physical Evidence Physical evidence, especially in service marketing, helps create a positive perception of the quality of a product or service. The design of the packaging or physical appearance of the product can increase its appeal in the eyes of consumers. Marketing Mix Example Each industry has a different approach to implementing the marketing mix .
Here are some examples
From various the future of real estate in jamaica industries: E-commerce : Shopee and Tokopedia use various 7P strategies to attract customers, such as diverse products, competitive prices, massive promotions, and good customer service. F&B : Starbucks and McDonald’s are known for their unique products, reasonable pricing, and easily accessible locations. Technology : Apple and Samsung continue to develop innovative products and position their brands as leaders in cutting-edge technology. Services : Gojek and Grab implement strategies that focus on customer experience and fast and easy processes. In more detail, an example of the application of the marketing mix concept to a number of brands is roughly as follows: 1.
Shopee Product:
An online marketplace that sells singapore data a wide range of products, from fashion, electronics, to daily necessities. Price: Competitive prices with various promotions, such as flash sales, discount vouchers , and free shipping. Place: Mobile applicationsand websites . Promotion : Television advertisements, collaboration with influencers , and online shopping events . People: Responsive customer service and diverse vendors. Physical Evidence: Attractive and easy-to-use application display. Process: Easy and secure purchasing process, and various payment methods. 2. Starbucks Product: Various types of coffee, tea, snacks, and merchandise with high quality and wide variety of flavors.