There are different blogging strategies you can follow, and there are different schools of thought here, however, in the long run, the approach that will give you the best results is to publish very high-quality articles.
Why?
Because a high-quality blog becomes trusted reference material that buyers, leads and customers use to answer questions and learn about a particular topic. This will simply never happen with a poor-quality, SEO-optimized blog.
In other words: If you put well-optimized garbage articles in your blog, you will end up attracting a large volume of garbage traffic.
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Okay, by now, we know that content is the basis for all Inbound Marketing. There is a lot that has been written about how companies that blog not only get more traffic, but also get more and better inbound links. This ends up getting you more leads, business and growth.
In its State of Inbound Marketing Lead Generation report 2010 HubSpot published that:
Companies that blog have 434% more indexed pages and 97% more inbound links
Companies with more than 51 published slovenia whatsapp number data 5 million blogs experience a 77% lift in median monthly leads
Blogging at least weekly has a direct and significant impact on lead gen
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Nowadays, a lot of B2B companies are catching up to canada cell numbers this; 44% of all marketers have a documented content strategy, and 87% already use social media and blogs to some extent. The most successful ones actually treat their content as an integral part of their sales strategy and are spending as much as 39% of their entire marketing budget on content marketing.