5. You need a friendly yet strong character.
You need to adopt a tone of voice that gives you and your company a personality. A take on things. You can adopt an authoritative position, but explain whatever it is that you are explaining with very simple language that your buyers can relate to. If you sound too academic, it just won’t connect with your readers. If you are writing from a position of “been there, done that,” you can do so, but without being arrogant.
There’s a lot of content out there that is based on someone’s opinion. Now for certain types of topics, it could be an appropriate approach, but you need to go back to point #1.
You should adopt the goals of giving
valuable and actionable advice through your blog, as well as bringing content that is useful (a more appropriate approach is to be more factual). Supporting all of your advice with research, examples and real cases is also a must. Finally, you should clearly state when you’re issuing an opinion based on limited or no data. Your buyers will respect you for that.
7. Formatting matters.
You can have all of the above, but even qatar whatsapp number data 5 million then, if your blog looks sloppy, even if the content is great, your buyer will think it’s sloppy. The formatting and how it looks will have an immediate impact as to how your content is perceived. Make sure it looks presentable.
No weird font size and line-spacing issues please
and consider that every low-quality image you include is offensive. You either put an image there that can help your buyer understand the point you are trying to make, or just avoid the image altogether. consumer experience: how important is it in the digital age I’ve seen blogs with cheesy images that are unrelated to the topic and text services add no value o =harts that are unreadable. Remember, you’re blogging for trust, so please don’t do this kind of stuff.
8. Find a writer that understands your customers’ problems.
Each blog article as a unique opportunity to answer a question from your buyers. To pull this one off, you’ll need a writer on your team who understands how your product solves your customers’ problems better than the competition.