WhatsApp Business labels are vital for businesses looking to organize their communications effectively. Similar to email labels, these labels allow you to mark specific conversations and messages. This makes business management easier, especially when communicating with customers.
Using WhatsApp Business labels is simple and efficient. For example, they can be used to track orders, quickly identifying the status of each one. They are also useful for marking urgent queries, ensuring a quick and effective response. They also help to remember pending tasks, preventing important matters from being forgotten.
What are WhatsApp Business Labels?
WhatsApp Business Labels are a feature offered by the instant messaging giant to help you organize your messages, conversations, and professional contacts efficiently.
Grouping contacts in WhatsApp by whatsapp marketing service categories basically improves your performance. Did you get a new customer? Tag them and attend to them quickly so you don’t miss the opportunity. Did a user report an issue with a delivery? Add them to the ‘Incidents’ tag to help them as soon as possible. You can do this for every situation that happens in your business. WhatsApp Business Labels offer several advantages, standing out for their ease of use for three reasons:
- They are very easy to set up.
- They are very visual, since they are based on a color code.
- They are very versatile, since you can use them as best suits you.
By default, WhatsApp Business offers 5 preset labels, and you can configure up to a maximum of 20, whose color and name you can modify as you wish. Later we will see how to do it in a simple way. But for that, you’ll have to wait a little longer. Now, let’s talk about the benefits of WhatsApp Business Labels.
What are WhatsApp Business Labels for?
Keeping track of all the conversations going on can be a challenge. As the volume increases, your WhatsApp chats can become chaotic
Well, we would have a very useful additional utility because we can create a distribution list from a tag. Thus, all the clients in the same group will receive the same information as a private message, saving time and resources.
Let’s see this with an example. If we continue with the previous case and we have a tag created as ‘New Clients’ after a fair or event, we could contact all of them at once with a message like this:
Benefits of WhatsApp Business Labels
WhatsApp Business Labels are a powerful tool that brings benefits to your business, whether you are an e-commerce, a small startup or a scale-up expanding internationally. Here are some of them:
- Grouping contacts on WhatsApp by interest, order status, or where the customer is in the sales funnel allows you to offer personalized attention, saving time.
- Message labels are an ally in customer loyalty, as they improve their user experience. Making things easier for your buyers sales on whatsapp: 9 ways to increase your sales can encourage them to repeat business.
- Having each client’s status clearly identified allows you to offer personalized attention at your own pace, reducing calls to your switchboard and the resources dedicated to it.
Stand the scope of tools like WhatsApp Business Labels is to see examples of situations in which you can use them.
To keep your customers informed about the status of their orders
If you’re going to use WhatsApp Business to inform your users about the status of their purchase, labels will be very useful.
For example, you can categorize them as ‘Pending’, ‘Processed’, ‘In preparation’, ‘On the way’, and ‘Delivery today’. And remember, the sale doesn’t end with bulk lead delivery – create another label called ‘Delivered’ to provide quality after-sales service and gain insights into the customer experience along the way. This brings us to another use of WhatsApp Business Labels.
To send satisfaction surveys
After completing the sale, you can send a satisfaction survey. This can be done without being invasive or surprising the customer at an inconvenient time. Take advantage and ask the contacts tagged as ‘Delivered’. Their feedback will give you valuable information. You will be able to learn about usability, the quality of your transport, your product, and any other aspect to analyze.