What is Growth Hacking is a process of using experiments that focuses on business growth . It should be seen as a mindset within the company, with a constant search for experiments to improve business results.
The concept of is known for carrying out many tests and validations of hypotheses, which in turn are essential for business growth , as this is how you understand the real gains for your company with your actions, accumulating a valuable amount of data that will serve as new foundations and hypotheses, closing the cycle with more rounds of experiments, once again accumulating more data.
Relationship between AARRR Funnel and Growth
The AARRR Funnel, or better known b2b email list as the Pirate Funnel, is a funnel that is very closely related to , and was even mentioned in Sean Ellis’ book, Hacking. This funnel includes stages of the company that are essential for the growth of any business. Check out below where we can apply Growth within each stage of the Pirate Funnel.
Funnel stages
Activation
Acquisition
Recurrence
Recommendation
Revenue
Case study with companies that grew through Growth Hacking
In the video, Giulliano and Ludyson bring zoomers say deadlines are toxic some cases that we can also find in the book Hacking Growth.
These case studies are real proof that can help your company grow, because its great advantage is the possibility of carrying out small experiments, often at low cost and very quickly. Without needing to mobilize months of testing and random efforts from the teams involved to obtain great results that can change the progress of your company for the better.
Check out some success stories below
> Hotmail had a great need to increase the email list number of users in its base, and they managed to grow exponentially after several accelerated tests. A simple test yielded exponential results: all they had to do was add a “free trial of Hotmail” to the signature of all the provider’s users. Leading to a “self-service” registration link, making it easy and practical for people to sign up. This adjustment alone yielded very positive results for the entire company. Certain steps in the process and also gained more storage space in their cloud. This resulted in mutual benefits: more space in the cloud for the user and more users using their services for Dropbox.
Difference between Growth Hacking and Growth Marketing
Understanding the concept of Growth Hacking , it is now easier to understand Growth Marketing. Its proposal is more focused on the acquisition part of companies, unlike Hacking. Which often focuses on the product or more generally.
Therefore, Marketing uses this Growth perspective directly in Marketing and Sales. Focusing on growth levers in acquisition channels , such as paid media, social media and Email, for example.
Data Management Growth Marketing
In the case of Data Management, we have a methodology based on Marketing. Where the levers we work on within companies are directly linked to paid media. With a total focus on generating leads. Our squad works 100% focused on improving the funnel. Driving the acquisition of companies to generate results in a short space of time.