Content marketing has only attracted more attention from marketers in the last few years (around 2008-2009). Although it could be said that it is definitely not an unknown concept and its history goes back deep into the past, it was simply not talked about much before. So why is this mysterious term attracting so much attention lately? Even SEO experts and other online specialists are in the spotlight in the Czech Republic. Nevertheless, those who really deal with it here are like saffron. In the world, however, the importance of content marketing is increasing every year. In the last few days, even Google proved it to us , which is constantly trying to fight for quality content, and not only thanks to it, the importance of content marketing is gaining strength.
However, we have known the phrase “content is king” since Bill Gates for a long time. It came from his mouth back in 1998. But do you know the difference between quality content and content marketing ? I will not only explain it to you in this article. So let’s get to it.
What is content marketing?
The answer to this question is not clear cut. Individual Internet sources diverge. You can find dozens of different definitions on the Internet, which differ from each other in both form and message. Fort spain whatsapp number data nately, it can be observed that they all have certain parts in common. For an idea, I am attaching a few selected definitions:
“In general, content marketing is the art of communicating with your supporters and customers without selling them anything. It’s a form of casual marketing.”
– Content Marketing Institute
“Content marketing is the regular creation and distribution of defining the objectives of your email marketing campaigns content through various digital channels in order to improve the business results of a company.”
– Eloqua
“Content marketing is the creation of non-product-oriented content. Content must be informative, educational, entertaining, etc. By publishing this type of content, you will gain the attention o uk data f your potential customers. Focus on topics cognitively related to your business and demonstrate your expertise to your audience.”
– Sam Decker, Mass Relevance
I personally like the definition on the Copyblogger website the most .
“Doing content marketing means creating free and regular high-quality content that your audience will share and find either useful or entertaining. Quality content will attract some of them and they will become interested in your business in more detail. They can then become customers. And if you set up the processes well and the customers are satisfied, the customers will become returning clients. Thanks to the fact that you publish quality educational content, customers trust you, like you and want to do business with you themselves.”