Before you can fix all the problems with your website and make your customers happy, you have to be able to identify the various factors that can contribute to a sub-par B2B website. You might be stunned to learn that you have some of these elements on your own B2B website.
Atrocious Copywriting: A smart individual
once opined that web design is 95% typography. This makes all the sense in the world when you consider that the majority of stuff on any webpage is text. The copy on your landing page has to be excellent for you to generate leads and move them down through your sales funnel.
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Unfortunately, many B2B websites suffer romania whatsapp number data 5 million from horribly awful copy. Bad copy is characterized by a lack of clarity and specifics, the failure to connect with its target audience and not being able to make a persuasive case for the value that site visitors are about to get.
Design Problems: When it comes right
down to it, bad site design can sabotage your entire customer service and its impacts on consumer loyalty landing page no matter how effective your copy really is. Bad site design can encompass a number of things.
Choosing, for instance, a template that thousands of other B2B companies are using on their own landing pages can help to drive leads canada cell numbers away. Using templates communicates that your brand is not exclusive or important enough to stand on its own.
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Another design mistake relates to excessive copy, particularly if that is too much technical jargon on your landing page. This simply makes it hard to understand for site visitors. At the same time, the opposite extreme of too little copy is adverse as well. Sure, minimalism in landing pages is highly effective, but that doesn’t mean too little copy.