Use marketplace For successful sales during and after holidays, it is worth using special analytics services. Popular ones include Shopstat (Wildberries, Ozon); Mayak (Wildberries, Ozon); Moneyplace (Ozon, AliExpress, Wildberries, Yandex Market); MPSTATS (Ozon, Wildberries, Yandex Market); MarketGuru (Wildberries, Ozon).
For a detailed overview of the capabilities of these and other services, read our selection .
Analytics services allow sellers to solve the following problems:
- Use marketplace They help to find products that have the highest demand in a product category.
- They show how the category is developing, how many brands are present in it, and the total turnover in the category.
- Allows you to conduct brand analysis, including engineer data assessing the number of suppliers who sell a specific brand, identifying top products and turnover.
- Conduct a comparison of marketplaces to determine the most profitable platform for trading.
Let’s sum it up: the first stage of preparation for the “gender” holidays
The basic rules for preparing a successful holiday campaign are to study your audience well, understand its needs and create the right offer.
- Decide on the dates for which you will launch advertising campaigns. It is better to do this based on an analysis of the assortment and target audience of the store.
- Analyze demand during pre-holiday days and identify the most popular product groups.
- Plan promotions, calculate discounts on product items, make holiday product selections.
- Think about offers designed for different the charger heats up when charging the iphone: reasons, what to do segments of the target audience.
- Prepare your website, landing pages, and marketplace store to receive targeted traffic.
In the second part, we will talk about how to prepare and launch holiday advertising campaigns in Yandex, on marketplaces and in social networks.
Increase advertising budgets . Before the holidays, demand mobile lead for certain product groups increases, and with it, competition between advertisers grows. As a result, rates for ad impressions increase and money is spent faster. Therefore, for pre-holiday advertising campaigns, it is worth raising rates and increasing the budget.