Use local influencers One of the most important aspects of social media marketing is setting clear goals. Setting short-term and long-term goals helps you define the purpose of your content and measure the success of your content strategy.
Example
Let’s say your short-term goal is to sell €500 per month on Instagram. If you realize on the 15th of the laos telegram data month that you’ve only sold €50, you can change your strategy by posting content that showcases and promotes your products in a different way.
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Set clear goals Use local influencers
We recommend focusing your efforts on five types of social media goals :
- Growth : Getting more followers and generating more likes and comments.
- Revenue : Generate more revenue from each social media platform.
- Traffic : Drive total traffic to your website, from each platform.
- Production : establish a publication schedule and stick to it.
- Serenity : Social media can sometimes be overwhelming; set a mindset goal to help you stay focused, without succumbing to stress or trying to compare your brand to others.
Every small business make abandoned cart emails extremely specific should have at Use local influencers least one goal for each of these types, but ideally, you should set specific goals for each platform. Instagram is a different type of social media platform than Facebook, with different qualities and capabilities. Your goal should reflect the nuances that make each platform unique.
Keep your goals on a table and set them on the first day of each month. As you set new goals, analyze what worked and what didn’t.
Use local influencers
Many small businesses are investing in micro-influencer marketing , which involves partnering with individuals who align with their brand to promote their products through authentic and visual posts on their social media accounts.
According to Influencer Marketing Hub’s 2017 study , influencer marketing is the fastest-growing customer acquisition method, with 67% of marketers surveyed saying they plan to increase their influencer marketing budget in 2018. This should come as no surprise. Brands earn an average of $6.50 for every dollar they invest in influencer marketing.
This type of marketing strategy offers a high return on investment because influencers provide social proof for your brand, encouraging those who follow and trust them to try your product. Because the recommendation comes from a trusted source, that influencer’s followers will be more likely to try and trust your brand.
Start Marketing with Influencers
To kick off your influencer marketing strategy, create a list of Instagram users with at least 1,000 followers whose aesthetic and lifestyle align with your brand and what you sell. Send each of them b2b reviews a direct message stating that in exchange for their promotion, you’ll send them free products. Some influencers will be happy to receive free products, while others may prefer cash, so be prepared for both.
Set a budget and stick to it, both in terms of the number of free products you can distribute and the amount you are willing to pay each influencer.
Also read: How influencers can promote your store