To add them To do this, look through the list of collected keywords and check the appropriate ones. Click on the “Actions” button and select “Add to manual selection”.
In total, we have selected 18 keywords. Using manual selection, we will expand the semantics of the advertising campaign.
To do this, click on the list icon opposite the keyword we have selected. A nested list opens with words that complement the selected keyword. Select the appropriate words from the list and check the boxes opposite them. Browse the entire list and select the appropriate keywords.
Also, the automatic word collection tool in PromoPult allows you to collect words that competitors are promoting, and words from statistics counters:
To add them Another way to expand semantics is to collect queries that are thematically related to the main keys. Read how to do this using the PromoPult tool in the article “How to expand semantics using association phrases” .
A menu will appear to the right of the table, indicating the number of selected words and the transition forecast.
Writing Ads
Next, we move on to composing ads. For self-configuration, select the “I’ll configure it myself” block and click on the “Configure it myself” button:
The AI-based algorithm creates ads with titles, text, landing page doctor data links and creatives based on the selected words. The right column groups the keywords for which the ad was created. If necessary, they can be dragged to another ad.
If you advertise products on the marketplace, images for advertising in YAN will be automatically pulled from product cards.
To edit an ad, click on the pen icon:
An editing window will open. Here you can change titles and descriptions, upload or select another creative from built-in photo stocks, add quick links and clarifications.
Save the changes and move on to editing the next ads. Opposite each john conway uitvoerende hoof ad for which we will show advertising, check the box and click the “Apply” button.
Setting up an advertising budget and launching
The next step is contextual advertising management. To begin mobile lead with, the system offers to set a monthly or daily budget. In the example, the recommended monthly budget for displaying ads for selected keywords is 46,300 rubles. At the same time, the predicted traffic to the site will be 1,200 visitors.