At first glance, Facebook ads may seem like a fairly technical subject. You have to develop the skills to understand the correct ad setup in combination with the target audience you want to reach. The more campaigns you run, the more you realise that there is something even more important that you need to master in order to be successful. empathyPhoto rights by Fotolia If you don’t have empathy you will never be able to create the perfect Facebook ad I recently did an internal training for the team to get them up to speed with Facebook Ads .
We were setting up a Lead Ads campaign
with detailed segmentation . In this context, the interests field had to be filled in. If you are still not fully familiar with the options offered by Facebook Ads, take a look at my series of articles that I started a couple of months ago. Marketing has they’re buildings where government changed in recent years. Any company that wants to succeed has to be able to define its target audience in a hyper-precise way. In this context we would be talking about micromarketing .
Facebook gives such good results for many
results because it is even capable of going further if you have understood this. It is no longer about knowing that your audience is made up of women aged 25-45 with university studies. This may have been a sufficiently precise segmentation to run a campaign before, but today it is not enough. We need to know the interests of our target in germany whatsapp number data depth . Unfortunately, we only have incomplete information about the people we are targeting. The need to be able to put ourselves in the shoes of our twhatsappget audience requires.
skill that not everyone has:
empathy and creativity . As a result, you will never be able to create the perfect Facebook ad. How to think to hit the nail on the head with interests To understand what I’m talking about, you need to have read the post about detailed segmentation or be clear about what it is. In short, this type of configuration allows you to create campaigns buying house b where ads are shown only to those people who meet several criteria at once. For example, “He likes cats and is also interested in fashion.” This could make sense if you have an online store that has launched a clothing line using this pet as its main motif. To do this, you have to put “fashion” in one field of interest and open a second one by inserting “cats.” Putting both terms in the same box will reach people who.
like fashion or catswhich is obviously
not the same thing nor is it desired. The case discussed is simple. It doesn’t always have to be that easy. Sometimes you have to think about interests that are not directly associated with the product. These can be found out through Twitter Ads campaigns (I’ve posted a detailed video on Quondos about this). I’ll give you an example of some combinations that we’re trying to promote this new Quondos course : Code Wars .