Maintain a Blog, Microsite or Web
The BuyerSphere research report is quick to point out that B2B companies can reach their buyers via a blog, microsite or web. While only 11% of B2B buyers get their information from one of these three, it is still the fifth-most popular way that buyers obtain their information.
When your buyers access any one of these three options, they are usually searching for customer testimonials or a case study.
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Today, there’s no debate anymore about whether or not blogging is highly beneficial to a B2B company—it simply is. The smart, engaged and successful B2B company will recognize that B2B blogging provides untold benefits. You can reach your buyers very effectively with a blog that you maintain on a weekly basis.
Of course, there are also many benefits to providing customer testimonials as well as case studies on your B2B website.
Offering your B2B buyers video is another fair
way of reaching them. Based on results from the BuyerSphere research report, just 10% of buyers get their information from video, though. Still, 10% of buyers used this information format to view reports by external analysts. Other resources, such as Inc.com, put this number much higher, with 43% of B2B buyers using video to obtain information.
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For some buyers, watching a video can’t be beat when it comes to information. At the same time, not every B2B company is going to be skilled when it comes to producing these very valuable videos. It’s always uruguay whatsapp number data 5 million better to consult a tutorial to walk you through each step of the video-content process in B2B marketing.
A webinar is a way to reach your B2B buyers
though there are fewer B2B buyers who rely on the webinar as a means of getting information. The BuyerSphere report identifies just 9% of all buyers as using the webinar to get information in the B2B buying process. When they do, though, they use it for absorbing amateur and/or peer reviews or opinions.
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Nonetheless, it can’t be underestimated how useful the webinar can be when you really want to grow your B2B company and reach buyers. The trick is to apply webinar best practices in order to increase r effectiveness as a way to get to your buyers.
An ideal place to start is Smart Insights’ 68-point guide on both setting up and then presenting a webinar. This walkthrough identifies various aspects that experts have used to put on highly effective webinars for their buyers.
Think About Handy Infographics
Infographics aren’t that high up on the list of information comparisons of iron, plastic pipes and wood formats that buyers consult, with only 6% of all buyers choosing to get their information from them, according to the BuyerSphere study.
However, in B2B marketing, it pays to do all of the above to reach your buyers. It’s interesting to note that those buyers who did consult infographics did so for “how-to” implementation guides, which be numbers are essentially walkthroughs.