The Wrangler The approach of Wrangler’s Icons pop-up store in London is very interesting. While customers could shop there as usual, the store also served as a recording studio and live music stage. This had been done before, but the Wrangler Icons outlet really stood out and attracted attention.
In particular, it was poland telegram data possible to remove the store’s windows, which helped blur the divide between the store and the outdoors. Customers could stand on the store’s steps to listen to the music. They didn’t need to go inside to connect with Wrangler: Wrangler came toward them.
Image: GQ The Wrangler
This is an interesting extension of the trend of brands seeking to attract attention. More and more companies are discovering new and creative ways to interact with their customers and reach them. It’s about reaching out to customers and meeting them in their environments, where they live, in order to create the emotional connection that keeps them coming back.
Your store’s layout may not use a series of automated emails to increase shopping cart recovery chances allow you to open it up to the world like Wrangler did, but social media can be an effective brand ambassador. You can also make your brand more appealing by leveraging its unique attributes. Wrangler has a long-standing connection to music, which inspired their approach to this pop-up store and lent it authenticity.
The store without Lego and Snapchat products
At what point does The Wrangler a store stop being a store? Or rather, how does the definition of a store evolve? The recent Lego and Snapchat pop-up store certainly challenged our notion of a store, as it was completely empty. No products, no visual merchandising . Nothing, except a giant Snapchat code.
Image: Retail Gazette
Once the code was scanned, a canada data special Snapchat app allowed the customer to access an augmented reality fashion store and view the products, the cash register, and even a DJ booth. The items on offer included special limited-edition t-shirts, caps, and sweatshirts.