Whatsapp business Everyone already knows that WhatsApp is the favorite application for all Brazilians to chat via instant text messages, but what we have seen over the years is the increase in the use of this application for voice calls.
Realizing this trend, Robbu created a project together with Meta in 2023 that whatsapp business enables interaction between customers and businesses (that use the WhatsApp API) via phone call and now this new feature is available in beta testing*.
But what is the difference between voice calls and WhatsApp API Calling?
A voice call is a phone call
whatsapp business through landline numbers or cell phones, while bolivia phone number list WhatsApp API Calling is a voice call through the WhatsApp application itself with an internet connection!
You can respond by message or voice on the same platform, and this new feature is now available on Invenio by Robbu!
Start serving now and offer a true omnichannel experience to your customers through WhatsApp: from text messages to voice calls!
How do voice calls work via WhatsApp Business API?
Always prioritizing user experience and need for additional heating customer privacy, companies cannot initiate phone calls through the app without the consumer’s prior opt-in.
There are two types of voice calls: company-initiated and customer-initiated. Understand the difference:
Company-initiated voice calls
Company-initiated voice calls
In order to initiate a voice call, a business must send a permission request during an active conversation initiated through a marketing, utility, authentication or service template.
A company has the right to submit up to one authorization request every 24 hours and two authorization requests within a period of one week (seven days)
These limits are reset when a call between the company and the customer is successfully made.
After the customer grants authorization, the company must make the call within a maximum of 72 hours.
User-initiated voice calls
User-initiated voice calls
Users can initiate voice calls directly from the uab directory app by simply clicking the call button on WhatsApp, through external links on business websites, apps, or interactive messages with a CTA button to initiate the call.
And what are the benefits of this new feature?
A well-timed voice call enables an instant connection between you and your lead or customer, converting queries into valuable opportunities or dissatisfaction into loyalty.
During the call, customer service is able to participate whatsapp business in personalized conversations in real time, making a strong impression and strengthening the experience with the brand.
Faster problem solving
Increases sales conversion
Improves consumer experience
Simplified omnichannel service operation
By integrating all customer service into a single platform, whether via messaging or voice, your business eliminates the need for external solutions, simplifying and unifying the entire communication flow, saving resources and improving operational efficiency.
Greater convenience for the consumer
He decides where he wants to talk to the company: by message or by phone?
Both are available together, on the most used app in Brazil: WhatsApp! And your business will also have the unification of these two different channels through Invenio by Robbu , an omnichannel platform that takes your service to the next level.
Reduced resolution time
Voice calls ensure instant service, without the need for whatsapp business waiting lines or chatbot triage, speeding up problem-solving.
Greater proximity
People connect with people. So talking to a real person (at a time when chatbots are increasingly present in our lives) makes it easier to build a lasting. Solid and trustworthy relationship between companies and consumers.
Practical examples of use
1. Lead generation and nurturing
This update allows businesses to reach out to a potential customer at the right time. When their interest is at its peak.
When a lead reaches out or shows
interest in a product or service. A quick call can help businesses capture their attention. Answer questions. And establish trust.
This synchronous and immediate contact brings the lead closer. Reducing the chances that they will lose interest and/or look for a competitor.
Additionally. If a lead needs more time to make a decision. Businesses can schedule follow-up calls to nurture the relationship throughout
2. Sales and inquiries
For any business selling personalized products or services. Voice calling via WhatsApp API offers seamless one-to-one engagement.