You’ve heard the old saying: There’s an exception to every rule. In the case of web forms for your landing page, this holds true as well. It all comes down to the types of leads you are hoping to get with your forms.
It’s essentially an all-important tradeoff between the quantity and the quality of the leads that you will generate.
See, when you make your forms shorter rather than longer, more people will naturally be willing to fill them out. Therefore, you end up receiving more leads. On the flipside, the quality of your leads will be better when your site visitors are willing to complete a greater number of form fields and also offer more detailed information about themselves and their needs.
The most vital factor to help you decide how
long to make your forms is determining how to reach that legendary sweet spot of the ideal form length. You can do this with some good, old-fashioned A/B testing.
maximize conversions-readoz_signup
Image Credit
If you want more leads, test a landing senegal whatsapp number data 5 million page with a short form, then the same landing page with a longer form. When looking at the results, check if the shorter form got more conversions. If it didn’t, then it’s time to look at other factors or elements of the landing page. These might be having an even bigger impact on your conversions than the form length.
If on the other hand, you’re looking
for higher-quality leads, then just run an A/B test a a guide to getting started with your companion ai assistant landing page featuring longer forms, having different kinds of fields for different information text services you want to collect. During your evaluation of the results, be on the lookout for lead-quality indicators.
You should be noting that the number of overall leads drops while the quality of leads and the ease with which you can qualify them increases.