To legally send marketing SMS messages in Canada, you must have either express or implied consent. For branding reasons, we do not recommend sending messages to people who are not part of your business. Therefore, for the purposes of this article, we will only focus on implied consent.
Implied consent is given when you already have a business relationship with the taiwan telegram data person you’re messaging. This consent lasts for 2 years after a transaction and is renewed each time a new transaction is completed. Implied consent gives you the green light to send text messages to your active customers.
Texting laws in Europe
The General Data Protection Regulation (or GDPR) came into effect in Europe last year. All data processing must be based on a lawful database. In the case of text messaging, data about the phone numbers you send via SMS must be legally obtained, stored, and recorded.
Whether you should a marketer be creative? send an email or a text message, you must answer three questions:
- Is there a legitimate interest in sending this message? Cross-selling products and promoting wider use of services and products are considered legitimate interests.
- Should the message be sent ? Is it necessary to send a message to promote your offer? Is there a less intrusive way to get your message across?
- Is the act of sending a message fair given individual rights and freedoms ?
Texting laws in Europe
This may sound complicated, but the good news is that legitimate interest is enough to give you the right to send an SMS to your existing customer database. Since you already have a business relationship with them.
How to Start Your SMS Marketing Campaign
There are several management providers that offer SMS marketing systems. But for golf courses, the best solutions are to choose a company that has designed its system for the golf industry.
These solutions typically integrate directly with the golf management system, allowing operators to see who is currently on the course and quickly send messages from the tee sheet.
Texting laws in Europe
Better yet, when your text messaging services integrate directly with the golf management platform, data, including phone numbers and customer information, flows seamlessly between your customer database, online booking tool, tee sheets, and point of sale. This feeds directly into your list of customer phone numbers and names, if you choose to canada data send personalized messages.
Chronogolf offers SMS marketing services as part of its cloud- based golf management system . Some of our clients have seen a 6% to 8% increase in their food and beverage revenue thanks to their SMS campaign. Don’t delay and develop your own strategy