brand awareness campaigns

Every time you send a message, it should contain something truly valuable to the recipient. Otherwise, you’re not providing anything […]

The CTIA’s rules require you to include in your text message that “message and data rates may apply.” Now, most

To legally send marketing SMS messages in Canada, you must have either express or implied consent. For branding reasons, we

4 Ways to  While buzzwords in business come and go over the years, customer-centricity has held firm, and for good

Show your Use your loyalty program  to create customer profiles that collect information such as their purchase history, email address, and birthday.

6 Ways to  When customers shop in-store, they can interact with the products: they touch them, see them, and inspect

Make it easy  How you write your product description depends largely on your customer profile and the type of product

The Basics of  In retail, a large part of your business revolves around inventory. If your inventory is selling well,

 Leverage your  High Value Inventory Items Medium Value Inventory Items Low Value Inventory Items Stock A:  Represents approximately 20% of

Evaluate slow- Unlike dormant inventory, which doesn’t sell at all, slow-moving inventory continues to sell, but at a slower rate

Lightspeed eCom This week, we’re releasing a new and improved version of the Lightspeed eCom back-office customer pages. Our goal

Inventory Management:   Here we review some principles of inventory management. It’sone of the most challenging exercises for a retailer, but