The most effective prospect developers use high-quality! helpful content to earn the interest and trust of their targets early in the sales process. This personalized lead nurturing that prospect developers do needs to have an arsenal of good! thoughtful and curated content. Without it! the prospect developer will be forced to research his own content on the spot or spend a lot of time creating it.
For example! in B2B! a common place to start the research for strategic account development is LinkedIn; this is a professional social network where people expect to be contacted and linked to! but even in that environment! a hard-sell approach can cause a sales person to be rejected.
People expect to share things and learn from one
another! so approaching a prospect by being helpful or offering a thoughtful piece of content that can help them during a conversation will be better received than a plain! “nice-to-meet-you! buy-from-me” type of message. You need to assume that prospects approached through LinkedIn are in the Awareness stage of their buying process! if they are in the buying process at all.
Now! when it comes to blogging for trust! everything matters:
Quality and relevance of content!
Image selection!
Readability!
Formatting!
Grammar! etc.
If your blog isn’t great in each one of these elements! you simply you won’t be getting the results you could.
You want your leads to subscribe to your blog. This is one of the best mechanisms to connect with potential buyers! especially if you’re creating high-quality articles. So you south korea whatsapp number data 5 million need a blogging game plan.
Here is a brief description of what a blog without a clear strategy feels like:
“So you arrive to this blog you just came across and find that you really have no idea what you can expect from it.
I mean who is this written for?
Is this relevant to you?
You look at the page! and you voice calls via whatsapp business api: now it’s possible! see nothing that jumps out
You scan through some article titles to get a canada cell numbers sense! and…hmmm! perhaps based on a few titles! you might think that it’s good for you…but you aren’t sure.
Then you scroll to the categories section to see what the blog is about! but you find an endless list of buzzwords and what appear to be keywords for SEO purposes.
Lastly! disappointed or just plain frustrated! you close the page.”
This is extremely common in blogs today.
So if you want your blog to help you earn your buyer’s trust! here are some things you absolutely need to take care of: