Price: Relatively premium prices, but justified by the quality of the products, comfortable cafe atmosphere, and unique customer Strategic location experience. Place: , offices, and busy public areas. Modern and comfortable cafe design. Promotion: Promotion through social media, loyalty programs, collaboration with otherartists or brands , and special events such as seasonal drinks . People: Friendly and personal service from trained baristas. Physical Evidence: Comfortable and modern interior design, iconic logo, and quality product packaging. Process: Coffee making process that can be seen directly by customers, fast and efficient service. 3.
Apple (iPhone) Product:
Smartphone with innovative new zealand telegram data design, intuitive operating system, and integrated ecosystem. Price: Premium price, but positioned as a product with the best quality and latest technology. Place: Apple Store , mobile operators, and online sales through the official website. Promotion: Spectacular product launches, creative advertising, and trade-in programs . People: Highly trained employees with in-depth knowledge of Apple products. Physical Evidence: Minimalist and elegant product design, luxurious packaging, and a premium shopping experience at the Apple Store. Process: Easy purchasing process and supported by excellent after-sales service. 4. Gojek Product: Online transportation services, food delivery, digital payments, and various other services.
Price: Competitive prices
With attractive promotions to attract new customers. Place: Available in various cities in Indonesia with wide coverage. Promotion: Promotion through social media, collaboration with merchants, and referral programs. People: Friendly and professional drivers, andresponsive customer service . Physical Evidence: User-friendly application, attractive appearance, and distinctive driver uniforms. Process: Easy and fast ordering process via the application. Is the example above clear enough? It is important to note that every company faces challenges in implementing the 7P strategy, such as changing consumer preferences and intense competition in the market. Marketing Mix Strategy To implement an effective marketing mix strategy , it is important for companies to understand their market well.
Some steps that can be
Taken include: Market Segmentation impact of sustainable marketing Market segmentation is the process of dividing a large market into smaller groups based on certain characteristics such as demographics, geography, psychographics, and behavior. This way, you can better focus on meeting the specific needs of each segment. Market Targeting After segmentation, you need to determine which segments are the most profitable to target. Choose segments based on market size, growth potential, and the competitiveness of the companies in that segment. Positioning g Positioning is how you position your product in the minds of consumers .
The goal is to create
A unique perception compared singapore data to competitors. For example, is the product positioned as premium or affordable? Effective positioning must be consistent across a company’s marketing communications. SWOT Analysis SWOT ( Strengths, Weaknesses, Opportunities, Threats ) analysis is a method for evaluating the strengths, weaknesses, opportunities, and threats faced by a company. With this analysis, you can design strategies that strengthen competitive advantages and overcome weaknesses and threats. Evaluation and Control Once a strategy is implemented, the company must periodically evaluate its performance through indicators such as sales, customer satisfaction, or ROI ( Return on Investment ).