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The Evolution Of Social Media Marketing

Social media is an poland whatsapp number data expanding ecosystem of websites, applications, platforms, and electronic devices that allow people to converse and communicate mutually. It’s a digital galaxy where users create online communities to share information, exchange ideas, and circulate personal messages.

Online communities took the lead in encouraging the social networking of individuals, groups, and institutions. It was the beginning of the modern “ICE” age, paving the way for the Information, Communication, and Entertainment explosion.

The potential struck businesses for promoting brands and services on various social media platforms like Facebook, Instagram, and Twitter. If companies could share content tailor-made for specific audiences using different platforms, they could create brand awareness and boost customer conversions on a mega scale. Social media marketing was taking wings.

Digital transmission of messages becomes reality

American computer communicate at the right time engineer Ray Tomlinson successfully sends an electronic message (world’s first email) from one computer to another in Cambridge, Massachusetts.

University student Eric Thomas invents Listserv, the world’s first attempt at automating a mailing list that could add and remove subscribers. It could template and automatically forward a message to all the members on the list.

Canadian computer programmer Jonathan Abrams became the pioneer of modern social media by launching Friendster, a U.S. social networking site. The site’s USP was that the network would continue to expand from friends to friends-of-friends. Users could share pictures, videos, messages, and comments. Active today, Friendster has a subscriber base exceeding 90 million, mostly of Asian origin.

Online video streaming becomes integral to social networking

The creation of YouTube lack data by a group of ex PayPal employees was a revolution of sorts in the history of social media because video hosting and sharing became a reality for millions of netizens. You could watch, upload, download, and embed video links in online blogs, forums, and networks.

Twitter arrives on the scene, introducing hashtags for highlighting trends and topics and popularizing microblogging (sharing information in snippets).

If Facebook networks you to family, friends, and acquaintances known mainly to you, Twitter networks you to a broader community of known and unknown  individuals through news, ideas, and trending topics.

 

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