Show your Use your loyalty program to create customer profiles that collect information such as their purchase history, email address, and birthday. Then use this data to email your customers personalized birthday offers.
An experiment conducted by Experian turkey telegram data found that, across a batch of 10,000 emails, personalized messages generated six times higher transaction rates and revenue per email than non-personalized messages . These numbers underscore the value of personalization. Matching what you offer with customers’ preferences, wants, and needs helps you increase sales.
4. Show your appreciation to your customers Show your
If you haven’t already, start using a loyalty program that shows customers they’re valued. Why? Because these programs are great for both customers and your sales. In fact, giving your loyal customers just 5% can increase your sales by up to 75% .
Not convinced yet?
84% of customers say a loyalty program increases their incentive to stay loyal to a brand. Additionally, 66% of respondents say they have changed their spending habits as a result of a loyalty program, with loyalty program members spending approximately 37% more than non-members.
It’s easy to see why customers appreciate loyalty programs and are more likely to continue shopping at stores that Show your offer them. Each why build your environment purchase earns them points, and those points offer valuable benefits. However, if your loyalty program is complicated, its complexity can backfire. 28% of Gen Z customers say they won’t join a loyalty program if it takes too long, and 40% of customers believe loyalty programs set the bar too high for rewards.
Just as your checkout wait time should be reduced, your loyalty program should be as streamlined and time-saving as possible. Let’s face it: customers are used to immediate benefits. If you recognize this reality and offer a fast, easy-to-use loyalty program, you have a surefire way to increase customer loyalty and boost in-store sales and customer lifetime value.
To conclude
Ultimately, what’s best for your business is what’s best for your customers.
Remember the empty chair Jeff Bezos placed in every meeting. Keep this image in mind as you plan your customer fans data service, store operations, and shopping experiences, and as you deploy your marketing efforts. Don’t think in terms of “what’s best for my business” on the one hand and “what’s best for my customers” on the other, because the two are undeniably interdependent.
If you focus your efforts on making your customers’ lives easier, you’ll see sales growth. If you don’t, your customers will go elsewhere.