The key is to approach your product or service in the exact same way that your customers would. The worst thing you can do is talk past your customer because that won’t result in nearly as many sales. A recent McKinsey research shows how little affinity there is between B2B companies messaging and actually how unimportant that stuff is for their their buyers; It’s like the 2 are talking different languages.
So the first step is understanding what problem your product solves for your customers.
Then, figure out how their lives would be different without it and what their likes and dislikes about it are. Finally, it also pays to understand if they think aspects of it could be improved and how they would recommend it to others.
Consider this scenario: Let’s say you sell computers
, and your customer wants to buy a bunch for his employees to make his workplace more efficient. While you’re more concerned with the system specs like the speed of the computer chips and how much data the hard drive can hold, your end users are really more concerned norway whatsapp number data 5 million about how long these computers will last and how easy they are for the employees to master.
In such a situation, you won’t be able to sell your product or service to your customers since you can’t relate to how they see it. To solve this problem, you have to ask your customers what they want or like about your product or service. That’s the only way to know what you’re selling, too.
To get this critical information from your customers, just ask them key questions like:
Why did you buy it?
What do you particularly enj
oy about it?
Do you think anything about it can be maintaining business resilience – now and in the future improved?
Was your experience with the product germany cell number different from the expectation you had before buying it? How?
3. Understand How Your Customers Buy Your Product or Service
Seeing the buying process through the eyes of your customers is integral to helping you define your product or service. Understanding the buying process will enable you to create a B2B website that caters to their needs of finding the solution they’re looking for in an easy and efficient way.b2b product or service, company questionnaire, buyer persona-originalImage Credit