Offer the right Don’t be afraid to be creative. To be remembered, you need to be able to stand out in a dense information flow. Approach advertising from an unexpected angle, as Pandora did in its video launched for International Women’s Day, called “Female Revenge.”
In the ad, women take revenge on men for bad gifts on March 8 — they deliberately oversalt food, ruin a shirt with an iron, and put white T-shirts with red socks in the wash. The commercial encourages men not to give their women boring and cheap gifts, but to present jewelry from Pandora on the holiday.
Offer the right Think about what your holiday shoppers really want and offer it to them.
Here’s how a confectionery company took into account the needs of its customers.
They launched search advertising, where they offer to order chocolate corporate gifts for women:
Such gifts are ordered by organizations to congratulate women in the team. An inexpensive souvenir, but with a personal congratulation from the company’s management will be very welcome.
Launch advertising on social networks. If you have pages on social networks, be sure to launch advertising of holiday offers there too. This way you will be able to expand the reach of the target employment data audience and attract a buyer at a favorable price.
Here are some interesting flash drives that the VKontakte gift shop offers to buy for February 23:
Use email newsletters. Before the holidays, it is important to remind those customers who have previously ordered from you about yourself. Create special offers for them and send them by email. This will remind them about your assortment before the upcoming holidays.
Here is an offer sent to its clients before February 14th by an online store of photo construction kits:
Design a product card in the theme of the holiday. If you john cooper stigter uitvoerende hoof sell products on Wildberries, Ozon, Yandex Market or another marketplace, one way to attract the attention of potential buyers is to design a product card in such a way as to highlight this product and create a clear associative series with the upcoming holiday. This will encourage users to mobile lead make a purchase from you.
Infographics and well-made photos will help to highlight a product among competitive offers on the marketplace. We wrote about infographics for product cards on Wildberries here , and you will find a guide to photos for WB in this article.