Northlands Municipal There are not only high-end golf clubs? you can also position your golf course in a more family-oriented segment.
Take the example of Northlands Municipal Golf Course in North Vancouver? British Columbia. In 2009? the course recognized that it was struggling to attract younger players? beginners? and families. As a municipal course? the operation was well-positioned to attract these demographics? but it wasn’t.
It was then that the club’s management realized that Northlands Municipal
the main problem in reaching these individuals was the difficulty of the course. The course had been designed by a renowned golf australia telegram data course architect and featured complex features that were far too challenging for the average player.
To make matters worse? the course had significant drainage problems? and trees and other vegetation were hampering playability. Steve Haggard? who was the club’s manager at the time? recognized the problem and decided something needed to be done.
Under Steve Haggard? the course reduced the difficulty of the bunkers and pruned the areas surrounding the tracks. The course also committed to making annual investments to address its drainage issues and got rid of the Northlands Municipal fescue to make stray balls easier to find.
Did these actions produce results? The how can i identify levers to make my company grow? answer is obvious: more playability means more bookings and more revenue. Indeed? people enjoyed playing the course more because it wasn’t as challenging as before. Mistakes were much less costly? allowing beginners and families to enjoy their time.
They had found the perfect balance.
These changes at Northlands have been very beneficial to us. We’re often affected by rain? so we needed to invest in a better drainage system. Now? we can get the carts out more easily because it’s much less muddy. We stay open during the rainy months of October to March? unless it snows? which is quite rare here in North Vancouver. When we made the course more playable? we got great feedback; people keep coming back! We’re hitting our revenue targets? which is very important for a municipal golf club.
– Steve Haggard? Superintendent? Northlands Golf Course
The investment in Northlands Municipal a new drainage system helped keep the course open during rainy weather? a major concern in tropical British Columbia. Addressing these issues reduced revenue losses due to rainfall controls and allowed the club to remain open during the wetter winter months of October through March. When other courses in the areas were closed due to weather? Northlands was able to remain open.
Today? Northlands sells approximately 50?000 rounds each year and is considered one of the best municipal golf courses in the country. Investing in shops 9177 a simple design has helped the golf course gain a better reputation while making it more fun to play? ultimately increasing bookings and repeat business.