So your B2B buyer then refines his search by adding another word or two to his search phrase. This time, he’s happier with the results on the first Google search page. Consequently, he begins to click through to some of the first few results.
Unfortunately for him, the first site has wretched navigation and is entirely confusing, meaning he’d have to spend a lot of time digging through the site to potentially find his solution. Disgusted and frustrated, your B2B buyer just clicks the back button. Naturally, this is a lost sale.
More discouraged but not yet ready
to give up, your B2B buyer then chooses another option on the first search results page. Luckily for him, the site he clicked on seems to be more promising than the last. For example, there’s a navigation bar that features a drop-down menu, and one of these categories may actually qatar whatsapp number data 5 million have his solution.
However, as soon as he clicks the category where he thinks his solution may be, he disappointingly discovers that the ensuing page is anything but helpful. As a matter of fact, all he sees are more categories that don’t clarify anything for him and make the process more chaotic. Therefore, he starts to doubt that his solution is even on the website in the first place.
In a last-ditch effort of pure desperation
he notices a search box on the site, enters hi strategies that really bring results solution phrase and hits “go.” Annoyingly, no search results are returned whatsoever. Feeling defeated, he does the only thing he can think of: Click the back button to the Google search page results. Again, your canada cell numbers B2B company has lost another sale.
The B2B buyer was obviously not served well because those websites failed to make it easy for him to find exactly what he was looking for on their websites when he was searching for a solution to his problem. The dilemma here is the conflict between what your customer wants and what your B2B website presents him with.
To solve this dire problem that’ll drain your potential revenue faster than anything else, you have to design a website that doesn’t suck. First, though, you have to identify what makes your B2B website suck.