Lush quits social Customers who couldn’t visit the pop-up store in person could still get the same experience by scanning flyers . with the same Snapchat code. This meant that suddenly, any location in the world could become the store, allowing the brand to
make sales anytime, anywhere. Lush quits social
You may not have the ability qatar telegram data to create your own Snapchat code, but relatively affordable technology can help you imagine ways to disrupt the way you sell. This could be a pop-up store in an unexpected location like a park, or a scannable QR code placed in places your store can’t.
Lush quits social media
Lush’s UK branch recently announced it was shutting down its social media channels because it was “tired of fighting algorithms.” It said it now wants to engage directly with customers through its website, email, phone line, and stores.
Image: Lush UK
This is a very important development in Lush quits social a trend toward better, more personal relationships with customers. For a brand like Lush, which has always maintained direct relationships with its customers, given that its products are only available in its own stores and on its own website, this is about removing any barriers between the company and its fans.
This make it easy for your customers to return to the checkout page development also raises an interesting question. If a renowned brand like Lush can manage without its more than 423,000 Facebook followers, more than 569,000 Instagram fans, and more than 202,000 Twitter followers, smaller businesses may not need to worry too much about social media.
Perhaps the time you spend managing multiple social media channels could be better spent training staff to better serve your customers in-store and online. More and more customers are choosing brands with which they have a genuine connection. Taking the time to understand and respond to your customers’ demands and needs will motivate their loyalty more than any generic social media post.
The quality of customer relations remains a sure value
While seasons may change, core values like quality customer relationships and brand appeal never fade. All of these trends may have been around for a while, in one form or another, but these initiatives canada data demonstrate that the way brands and retailers are applying them is evolving significantly. The key is to deliver value to your customers by improving their shopping experience and, by extension, their quality of life.