It is not necessary It is better to increase them on those products that are in high demand during the pre-holiday period.
4. Redistribute the budget for top products. Consider the theme of the holiday, the mood of the target audience and last year’s trends. Top products for March 8 include flowers, cosmetics, perfumes, confectionery and gift certificates. Focus on them and launch advertising on time.
The best-selling products on March 8, according to Yandex
Top products for February 23 are men’s cosmetics and perfumes, tea, coffee and alcoholic beverages, shoes and clothing, electronics and gadgets.
It is not necessary The best-selling products on February 23, according to Yandex
5. Set up local targeting. If you have a flower, souvenir self employed data or jewelry store and you want to increase pre-holiday sales, then you should launch an advertising campaign with local targeting. This way, you can attract an audience that lives or regularly visits the area of your store and make them a special offer.
When launching campaigns in Yandex Direct, you can set up hyperlocal targeting and find buyers within a radius of 500 meters from your location. To do this, a segment is created in Yandex Audiences based on geolocation data.
One of the advantages of Yandex Audiences is the ability cuero isd to search for target users not only within a certain radius, but also to build polygons. Read the article to learn how to work with this tool .
Another effective way to attract a local audience is to set up advertising in Yandex Maps. This is especially relevant for flower shops.
Source: Telegram channel Yandex Advertising
6. Use conversion strategies and targeting. Increasing mobile lead sales is the main goal of campaigns launched before the holidays. To achieve results, use conversion strategies and pay for target actions, not clicks.
Yandex Direct provides the ability to set up conversion auto-strategies. These strategies are automatically aimed at achieving the set goals, taking into account the specified restrictions conversion price, budget.