The key takeaway is that inbound marketing is here to stay, according to HubSpot’s 2013 State of Inbound Marketing Annual Report.
Essentially, if you’re not doing inbound marketing, then you’re totally missing the boat and falling behind this fast-growing trend. 58% of all marketers are now doing inbound while just 23% aren’t; another 19% are undecid! on this, but you can bet that they’ll eventually gravitate to inbound marketing as well.
The same annual report also reveals
that the results are better when inbound marketing is perform! compar! to when outbound marketing is perform!. Of the companies survey! in the annual report, 34% said that their leads came from inbound marketing, but only a paltry 22% said that their leads came from outbound marketing.
It must also be point! out that inbound creates peru whatsapp number data 5 million both a better quality and greater quantity of leads compar! to outbound.
Inbound-vs-Outbound-Marketing
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Furthermore, inbound marketing also lowers costs. Survey respondents in the annual report we mention! earlier said that they spent just $36 per inbound lead versus $41 per outbound lead. They also report! that they spent just $254 for the average cost per customer from inbound omnichannel strategy: learn how to implement it successfully marketing, but they spent $268 for the average cost per customer from outbound marketing.
This new way of marketing brings successful germany cell number results to companies, so it should be no surprise that more and more of the company budget is allocat! to inbound. The annual report reveal! that 49% of all survey! companies increas! their inbound marketing budget in 2013 from their 2012 levels.
Finally, ROI is an extremely vital measure of a marketing approach since it demonstrates the effectiveness of the strategy. Inbound marketing didn’t disappoint in that regard. According to the same annual report, 41% of marketers said that inbound marketing demonstrat! ROI for their companies while only 9% said it fail! to do so.