Managing a identify levers company is not easy. There are several challenges in the day-to-day life of an entrepreneur, in addition to the rapid changes that the market has been undergoing.
In this scenario, the need to test and make changes at an accelerated pace can help you get out of a crisis or find opportunities that will make your company grow.
Although it may seem easy, it requires knowledge, methodology and a lot of practice. Therefore, follow this article to see how you can start implementing a growth methodology and find levers to make your company grow.
Creating a dashboard to visualize your company’s data
Before starting the accelerated testing fax lists period, you need to build a dashboard to view your company’s historical data.
In this article, we will use the marketing and sales funnel as an example.
This panel will provide a systemic view of the company, starting, in this example, with the acquisition of new users, moving on to their qualification and ending with the conversion of leads into customers.
There is a standard marketing and sales funnel, where all the stages of the lead life cycle are placed in a spreadsheet, as shown below:
Expert Tip: If you want to use this funnel for your business, we recommend adapting it to your scenario by including or excluding steps shown in the example.
Once you have mapped out the ideal what’s wrong with endless brand collaborations marketing and sales funnel for your company, the next step is to enter historical data so that we can compare it and extract valuable information.
Sales funnel with rates for each stage
Remember to include lines for conversion rates at each stage of your funnel. This will be essential to finding levers to grow your business.
Identifying growth levers
Once you have mapped your marketing email list and sales funnel on the spreadsheet and found all the conversion rates, it is time to analyze it to identify growth levers.
In the example in this article, we can identify that the lowest conversion rates are from website visitors to leads, not exceeding 4% in the 3 months analyzed.
In this case, it is possible to carry out a horizontal analysis of the funnel. Identifying differences between the months and comparing them later with the actions taken.
But at this first moment, observing the general composition. It can be seen that there is no significant change beyond the top of the funnel rates. So it is time to focus on this point for improvements.
Sales funnel with mapped bottlenecks to make my company grow
Creating hypotheses and running tests
Once the points for improvement have been identified, we must build hypotheses and run the tests.
It is important to assemble the team to do this. Preferably a multidisciplinary team, with media experts, data scientists and more. This composition tends to be beneficial. As the different views of experts. In each area is a very valuable resource for the organization.
Once the hypotheses have been raised and chosen. It is time to break them down into small activities that make up these growth hypotheses. This is important to focus efforts, delegate responsibilities and establish a schedule to be followed.