HubSpot AI: New Features During the last INBOUND23 , held in Boston between September 5 and 7, HubSpot presented a series of innovations in Artificial Intelligence, AI.
The impact of AI on CRM systems is increasingly evident, and HubSpot has responded to this paradigm shift by introducing a series of updates that will help improve operational processes and, ultimately, help our customers grow.
HubSpot AI is presented as a set of solutions integrated into the platform itself. Below we detail the most notable new features.
1. HubSpot AI: Automated Website Creation
HubSpot uses AI to simplify the process of creating single-page websites . You might be wondering, how could it be if it doesn’t know anything about my target audience, what I do, or even my goals? Don’t worry, because HubSpot AI has thought of everything.
When users sign up, they’ll be asked to answer questions about their business. Using generative AI technology, the platform automatically generates a one-page website from those answers.
What will it ask me to understand my website idea?
HubSpot AI: New Features The name of your company and the industry it targets.
- A summary phrase that identifies your company’s activity.
- The objectives, such as: offering services, selling products, publishing a blog, etc.
- The style of the website with different options such as minimalist, modern, or elegant, among others.
Using the answers, HubSpot AI will be able to overseas data automatically generate a single-page website .
It’s worth noting that this page can be easily customized with HubSpot’s CMS editor.
HubSpot presents it as a tool that is especially advantageous for those looking for a quick way to launch a simplified website.
2. New AI features in HubSpot’s Content Assistant
As we’re seeing, this is the era of “easy” content, and HubSpot AI can’t forget about content creators. Now, with just one click, you can generate a blog post . It seems easy, but how can I forget to think about the architecture of a blog post? It’s very simple. Pay attention to the following steps:
- Click the new “Generate Web Posts” button.
- She’ll ask you what idea you’d like her to help you with. You can explain your idea or the quote you want your blog to cover.
- You must add the country you want to address.
Next, you’ll see a list of the best SEO-optimized title ideas for your post, detailing search volume and difficulty. After selecting the title that most what problem does our product or service solve? caught your attention, you’ll be provided with an outline that includes the title, description, and various headings for your blog post.
After completing these steps, HubSpot AI will generate the blog post , which you can edit as you wish, even changing the tone of the text. Scroll down to the bottom, and if you’re done making changes, add a conclusion. Right-click and generate a conclusion. Just specify what you want for that blog, and the AI will do it for you.
Another feature introduced is image generation , allowing you to quickly create customized designs to complement any content.
Sometimes it’s difficult to get the subject line of an email right so that our recipient decides to open it, but now HubSpot AI helps us craft subject lines buy lead for email marketing campaigns.
HubSpot’s new subject line generator , based on email content and industry best practices, automatically analyzes the content and generates three subject lines to use in email campaigns.