Abandoned carts are one of the biggest challenges for the e-commerce industry. Understanding why customers abandon their purchases at the last minute is key to solving this problem. How to recover abandoned carts in e-commerce? In this take telegram advertising service article, we present 7 proven methods that will help you do it.
Where do abandoned baskets come from?
When customers browse products in an online store, add them to their cart, but don’t complete the purchase, we talk about cart abandonment. This is a problem that many e-commerce companies struggle with. It’s a surprisingly common phenomenon. According to data from the Baymard Institute, over 70% of online shoppers don’t complete the purchasing process.
Here are the most common reasons why customers decide to leave a website without making a purchase:
- High shipping costs. For many customers, unexpectedly high shipping costs are the main reason they decide to abandon a purchase. People often expect free or affordable shipping, and the lack of it can be a turn-off.
- Complicated purchasing process. If the purchasing process is too long, unintuitive, or requires too many steps, customers how to easily develop a shopping may become frustrated and abandon the purchase.
- Lack of transparency in costs. Hidden fees that only appear at the payment stage can surprise and discourage the customer. Clear and transparent presentation of all costs is key to building trust.
- Unclear product information. Customers want to know exactly what they are buying. The lack of detailed descriptions, good quality photos, or reviews from other customers can raise doubts.
- No preferred payment methods. Having a variety of payment methods available is important, especially in different regions of the world where certain methods are more popular than others.
- Security concerns: In the era of cybercrime, customers are more aware of the risks associated with online security. Lack canada data of trust in a site, concerns about data privacy, or lack of security certificates can put off many customers.
- Long delivery time. Nowadays, many customers expect fast delivery. If a store cannot offer fast delivery time, customers can look for alternatives.
- A website that is not mobile-friendly . More and more purchases are made using smartphones and tablets. A website that is not mobile-friendly can result in losing many potential customers.