I don’t like to talk about politics either on this blog or on social media. It’s just my thing, it’s a topic I prefer to discuss with people close to me instead of fighting with Twitter users I don’t know. So don’t worry, I won’t do it this time either. communication tragedyPhoto rights by Fotolia To communicate or not to communicate? There is no need for me to go into details about recent tragic events because everyone will know wha
There will always be shadow where
there is light. The question now is: How should you react as a company? The most honest answer is probably this: I have no idea. I don’t have the truth but I can tell you what I think. Any reaction from a company can be interpreted in different ways. Some people might think that a company is taking advantage of a tragedy for marketing purposes in order to give a good image .
It is dangerous to engage in proactive
If you want to show your support just do it Reacting also means always following the same line, which creates another type of complexity. What criteria am I going to apply as a company to make a statement supporting the victims and their families in these occasions? Is it based on one victim, ten, one hundred, etc.? Do I limit myself to Europe,
America Asia, Australia, excluding
Africa? Could I be accused of only worrying about the events that appear in the media ? If you really care as a company, it is not necessary to do so publicly. It is clear that as human beings, these events affect us. In this context, small (hidden) gestures are more powerful than large public statements. From my point of view.