For greater coverage of the target audience, it is advisable for online store owners and sellers to launch advertising on Yandex search and in YAN. You can speed up the process of setting up and launching advertising campaigns using PromoPult .
Advantages:
How to quickly Automated tools. Collecting keywords, generating ad texts and images for creatives using AI, planning a budget – all this takes a few minutes.
Automatic budget distribution. The smart algorithm will automatically distribute the budget between campaigns in order to get more clicks and increase efficiency.
Closing documents. You receive a full set of closing documents for accounting.
Continuous campaign optimization
The Context+ technology improves ad texts, conducts A/B testing, analyzes user behavior, and adjusts negative keywords.
Easy-to-read analytics. You can quickly evaluate the effectiveness of advertising channels over time using the efficiency widget – it contains only the necessary indicators and nothing extra.
Help with advertising labeling. PromoPult receives tokens architect data for your creatives for free and transfers data to ORD. You only need to fill in the advertiser information in special interface fields.
The difference between an online store and a marketplace: a brief overview for sellers
Setting up a project in the PPC module
We show how to launch advertising in Yandex through PromoPult using the example of an online perfume store.
Log in to your PromoPult account and create a new project:
Select the module “PPC contextual advertising” :
Next, we indicate the website address (social network page, store address on Wildberries or Amazon) and the name of the project:
How to quickly Provide access to your web analytics jaimi ward system to track conversions and understand campaign performance:
In the settings we specify:
- Ad display locations – ads will be displayed on Yandex search and networks.
We leave the rest of the parameters unchanged. Click “Next” and proceed to the selection of words.
Collecting keywords for an advertising campaign
The tool automatically selects keywords based on the site mobile lead content. From the table we see that the tool has collected 661 words. The table also shows data on the number of clicks and the predicted cost of the click.
We select the words for which we want to display ads.