How to prepare Here are some tips to help online store owners prepare their website and landing pages to receive holiday traffic.
1. Optimize your website loading speed. When a user clicks on an ad and lands on a landing page, it’s important that it opens instantly. A delay of even a few seconds can result in some traffic being dropped off and potential buyers not reaching you.
1-1.5 months before the holiday, conduct load testing and see how the site will work with high traffic. Remember that optimization and increasing page speed takes a lot of time. That’s why such tests are conducted in advance.
How to prepare You can measure the page loading speed and get recommendations for its optimization using PageSpeed Insights. Read how to work with this tool in our step-by-step guide “How to audit a british student data page using PageSpeed Insights and speed it up” .
2. Focus on the main banner on the home page. The main banner should create a festive mood and match the style of the site.
Dynamic Valentine’s Day Banner for Lingerie Online Store
3. Think through marketing mechanics. Information about discounts, promotions, free shipping and other bonuses should be placed in a prominent place and attract the attention of visitors. Also, make sure in advance that it is convenient to add all these offers to the site during pre-holiday periods, sales periods, etc. They should be honor phone discharges quickly: reasons, what to do easy to edit and remove at times when the offer loses its relevance.
For example, the main banner contains an offer in the format “1+1=3”.
And at the top of the page, under the main menu, there is a banner with information about discounts for the upcoming holidays:
4. Decorate the page, but know your limits. When a user clicks on an ad to go to the landing page, they expect to see detailed information about the product or product category that interested them in the ad. Therefore, the page design should be well-thought-out, harmonious and not overloaded with various graphic elements. The page may mobile lead contain an advertising banner, banners and product selections. You can also experiment with the color scheme of the page and buttons, fonts.
Here’s what a selection of products for March 8 looks like in one of the online gift shops.